Google anything and you’ll see what they’re up to, with the “AI” results pushed up top. Scare quotes for reasons but really, the Google is doing a weird thing to the internet by this strategy – and they know they’re doing it.
But when will people realize it? When will they know?
Because the appearance of “AI” in expected places has already become… expected and rather commonplace. And this is what they at the Google understand well, that humans get used to stuff. However, now, you must look past these top results to find actual websites, with real information from people trying to provide it. People trying to find you – or have you find them. That’s one reason they have a site. I know, it sounds trite.
But those sites are being buried beneath these “AI” results. How concerned should you be? Should you care?
So, context: Open AI has unleashed all these free products training models like ChatGPT and several iterations you can pay for, in order to train us to use and become dependent on their products. But they need to make money. Lots of money and fast.
So we can know that, should we so choose. It’s expensive to run these things – both in financial and environmental costs, and the information they provide becomes degraded rather quickly – a thing humans still readily recognize [they call that foreshadowing in the biz].
These tech companies realize all of this, plus the fact that the media does all of their PR for free. And yet they are still burning through cash, mostly, it seems, on the vibes that people aren’t noticing the sixth finger or the clunky syntax, will grudgingly embrace accept most of it with a kind of dull fascination.
Are you overwhelmed? Is it all so little that it seems too much? What if there was a way to sharpen your fascination instead?