What does green mean? – Alan Flurry

September 22, 2023

The Palo Alto System

Courtesy of the Review – subscribe and invest in media, whatever it is you read. The NYRB works for me – a review/discussion of two new books about the history of Silicon Valley. You’ll never guess the rationale behind the creation of Stanford the University. Wait – yes, sure you will:

Stanford wanted to breed stronger horses, faster. There was a clear business rationale: at the time, horses were essential for transportation, agriculture, and war. He proposed transforming horse production in the same way that the production of so many other commodities was being transformed during the second industrial revolution: with modern techniques and technologies. This modernizing mentality, as Harris demonstrates, was visible everywhere in California, which has been “a high-technology zone from the beginning of Anglo colonization.” Because there were never enough wage workers, the state relied particularly heavily on “labor-saving machinery” in agriculture, which by the 1860s had overtaken mining as its main economic driver.

The Palo Alto Stock Farm turned out to be a big success. The principal innovation was the Palo Alto System, which involved teaching horses to trot when they were young. That way, Stanford and his operatives could identify the promising ones early, train them intensively, and then use them as studs to produce more promising colts, thereby transmitting talent via superior genes. “Instead of optimizing for adult speed, they optimized for visible potential,” Harris writes.

The Palo Alto System didn’t stop with horses. It became the guiding philosophy of the university that Stanford carved out of his estate in 1885. Harris focuses in particular on David Starr Jordan, the university’s first president, whom Harris credits with bringing the Palo Alto System “out of the barn and into the classroom.” Like many self-styled modernizers of the period, Jordan loved eugenics. Under his direction, Harris argues, “the small, young university became a national center for controlled evolution.” Young white people with potential would be identified and intensively trained, in the hope of staving off racial decay.

One of the features of the Palo Alto System as it applied to horses was an obsession with quantification. As the system migrated to humans, this quantifying impulse turned toward intelligence testing. Lewis Terman, a psychologist who joined Stanford University in 1910, helped popularize the notion that intelligence could be expressed in a single number, such as an IQ score. He was especially interested in high-IQ children. “Budding geniuses needed to be identified and elevated,” Harris writes, “while young degenerates needed to be corralled where they couldn’t dilute the national race or turn their underachievement into social problems.”

And… once again, here we are. Racism continues to be our fundamental foundation, regardless of region. There is no realm in which the wealthy can’t channel their profits into their hatred. Great job, everybody.

Image: Palo Alto Stock Farm (Photos: Stanford Archives)

September 5, 2023September 5, 2023

No new shows

Another episode in the continuing series ‘what does green mean?’ Ahem.

And a sub-them of what does the Screen Actors Guild strike have to do with sustainability – in the business sense, everything. Every. Little. Thing.

The issues of the strike might simultaneously seem clear and be difficulty to parse, especially when the sides are show writers, actors, and creators versus the studios. One might think they would be able to work in concert, at least for the sake for of self-preservation. But panning out just a little, the sand in the gears becomes a bit more apparent. From the third link above:

If you read any of the business, publishing or entertainment press you’ll see stories about hard times in streaming world. This means Netflix, Amazon Prime Video, Max, Hulu et al. This is undoubtedly true. You’ve likely seen this in the rising prices you pay and the declining offerings your subscription gets you. I don’t write to dispute any of this. But it’s nothing new under the sun. It is more or less exactly what we’ve seen in the digital new industry. The same pattern.

Entrants raise large sums of money (or use cash on hand from other business lines) and then spend substantially more than your subscription merits. They lose money in order to build market share. At some point the industry becomes mature and then they have to convert the business to one that can sustain itself and make a profit. That means substantial retrenchment. Inevitably that means spending less on the product and charging you more.

Another way of looking at this is that the product as you knew it was never viable. You were benefiting from the excess spending that was aimed at building market share. Now the market is saturated. So that era of great stuff for relatively little money is over. At a basic level what many of us enjoyed as a Golden Age of TV was really this period of excess spending. It was based on a drive for market share, funding lots of great shows with investments aimed at building market share.

Very important to realize that, as Josh points out, streaming media is not a viable business. Without transparency and the upfront, continual re-investment in creative, there is no model, because there is no business. The streaming services don’t own anything – they have platforms and partners. One set of partners is now standing up for themselves but pointing out something very important to us and to the tech companies. If we will listen. World domination or bust is a faulty Silicon Valley idea and a very costly reality. Maybe they’ll make a show about that. Maybe that’s what they’re doing. Don’t touch that dial.

Image: SAG-AFTRA president Fran Drescher, left, takes part in a rally by striking writers and actors outside Netflix studio in Los Angeles in July. (Chris Pizzello / Associated Press) via LA Times

August 17, 2023August 17, 2023

What intelligence?

How we have prioritized as’ artificial’ as ‘improved’ or superior hearkens back to nothing so much as the advent of sugar substitutes. As we have come to understand artificial sweeteners, so should we think about, as in consider, so-called A.I. The emphasis on artificial has us reeling but in its best light it seems inadvertent – innocently derived from ‘simulated’ – and, whatever the case may be, is not new:

In our time, political speech and writing are largely the defence of the indefensible. Things like the continuance of British rule in India, the Russian purges and deportations, the dropping of the atom bombs on Japan, can indeed be defended, but only by arguments which are too brutal for most people to face, and which do not square with the professed aims of political parties. Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness. Defenceless villages are bombarded from the air, the inhabitants driven out into the countryside, the cattle machine-gunned, the huts set on fire with incendiary bullets: this is called pacification. Millions of peasants are robbed of their farms and sent trudging along the roads with no more than they can carry: this is called transfer of population or rectification of frontiers. People are imprisoned for years without trial, or shot in the back of the neck or sent to die of scurvy in Arctic lumber camps: this is called elimination of unreliable elements. Such phraseology is needed if one wants to name things without calling up mental pictures of them. Consider for instance some comfortable English professor defending Russian totalitarianism. He cannot say outright, ‘I believe in killing off your opponents when you can get good results by doing so’. Probably, therefore, he will say something like this:

While freely conceding that the Soviet régime exhibits certain features which the humanitarian may be inclined to deplore, we must, I think, agree that a certain curtailment of the right to political opposition is an unavoidable concomitant of transitional periods, and that the rigours which the Russian people have been called upon to undergo have been amply justified in the sphere of concrete achievement.

The inflated style is itself a kind of euphemism. A mass of Latin words falls upon the facts like soft snow, blurring the outlines and covering up all the details. The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. In our age there is no such thing as ‘keeping out of politics’. All issues are political issues, and politics itself is a mass of lies, evasions, folly, hatred and schizophrenia. When the general atmosphere is bad, language must suffer. I should expect to find – this is a guess which I have not sufficient knowledge to verify – that the German, Russian and Italian languages have all deteriorated in the last ten or fifteen years, as a result of dictatorship.

But if thought corrupts language, language can also corrupt thought.

You always want it to be more difficult to find an example from Orwell than it actually is.

July 26, 2023July 26, 2023

In as much as especially concerning

the future, a significant amount of energy and attention continues to be paid to pointless distractions – and this is certainly not referring to Barbie, good grief, which is entirely legitimate cultural production compared to

Influencers Built This Wellness Startup

Anything related to hyper loops or one-way tunnels, ‘crazy golf’, or fiat money. Hardly an exhaustive list, play along at home.

If the whole artifice rests on ‘there is only so much attention’ (bandwidth in the common parl) then lettuce take that idea to heart. Frivolous at this point is tantamount to dangerous and irresponsible. Concern about not bumming people out in proximity to the imminent collapse of the Gulf Stream leads to, let’s say, an incoherent narrative.

Priority has never been our muse, with one or two exceptions, but let’s get organized. At least theoretically imagining the painful stuff first – what would you be willing to give up? Just go ahead and get it out of the way, at least mentally, because that seems to be what frightens people the most. So, pop the bubble: imagine a world without cruises – no, go deeper – cars! Ouch. But see – that’s where to start.

Even the intention could begin to help (us) re-organize how we think about what we think about. Envision liberation, rather than ignore the possibility of collapse.

Image: Peace. Solemnity. Liberation by Aristarkh Lentulov (1917)

July 7, 2023

Weather or not…

You want to believe the reports or your lying eyes, it’s getting more and more difficult to hydrate climate denial. Yes, people are still getting rich doing so, with full employment for lobbyists who still help companies muddle the puddles. But that’s basically what they are now and we are full on in our incoherence meltdown. Slow moving isn’t slow enough for the summer news cycle, and though they are always looks for way to spice things up, there’s not a lot of chase left to cut to:

The past three days were quite likely the hottest in Earth’s modern history, scientists said on Thursday, as an astonishing surge of heat across the globe continued to shatter temperature records from North America to Antarctica.

The spike comes as forecasters warn that the Earth could be entering a multiyear period of exceptional warmth driven by two main factors: continued emissions of heat-trapping gases, mainly caused by humans burning oil, gas and coal; and the return of El Niño, a cyclical weather pattern.

…

The sharp jump in temperatures has unsettled even those scientists who have been tracking climate change.

“It’s so far out of line of what’s been observed that it’s hard to wrap your head around,” said Brian McNoldy, a senior research scientist at the University of Miami. “It doesn’t seem real.”

On Tuesday, global average temperatures climbed to 62.6 degrees Fahrenheit, or 17 Celsius, making it the hottest day Earth has experienced since at least 1940, when records began, and very likely before that, according to an analysis by the European Union’s Copernicus Climate Change Service.

Up next: stuck weather patterns, wavy flow, amplified troughs and ridges – and that’s just for the mid-latitudes. Get wise to the flimflammery.

Image: By Elena Shao/The New York Times

June 9, 2023June 9, 2023

Super trees, smh

Not to pick on MIT Tech Review – though kicking Silicon Valley is another story and actually fine – but this story reads quite a bit like VCs trying to re-invent the bus:

At Living Carbon, Mellor is trying to design trees that grow faster and grab more carbon than their natural peers, as well as trees that resist rot, keeping that carbon out of the atmosphere. In February, less than four years after he co-founded it, the company made headlines by planting its first “photosynthesis-enhanced” poplar trees in a strip of bottomland forests in Georgia.

This is a breakthrough, clearly: it’s the first forest in the United States that contains genetically engineered trees. But there’s still much we don’t know. How will these trees affect the rest of the forest? How far will their genes spread? And how good are they, really, at pulling more carbon from the atmosphere?

Living Carbon has already sold carbon credits for its new forest to individual consumers interested in paying to offset some of their own greenhouse gas emissions. They’re working with larger companies, to which they plan to deliver credits in the coming years. But academics who study forest health and tree photosynthesis question whether the trees will be able to absorb as much carbon as advertised.

Even Steve Strauss, a prominent tree geneticist at Oregon State University who briefly served on Living Carbon’s scientific advisory board and is conducting field trials for the company, told me in the days before the first planting that the trees might not grow as well as natural poplars. “I’m kind of a little conflicted,” he said, “that they’re going ahead with this—all the public relations and the financing—on something that we don’t know if it works.”

Re-engineering trees, okay. Super-charged trees. His misgivings are right there, as are the preconditions of going ahead with this: ‘headlines’, ‘public relations and financing.’ Like they just came out of nowhere.

I, too, want super trees to be a thing. But c’mon. Strauss is actually quoted in the article saying, “There could be a negative. We don’t know”

The point is that Climate Solutions Hype (patent pending) continues to outstrip existing effective solutions that we just don’t like, are bored with or wish were sexier and have become one more dynamic with which the Earth must contend. Along with irony.

Image: Regular Lombardy Poplar tree (also quite super).

May 31, 2023May 31, 2023

View from nowhere, of no thing

This is the best they do and it’s terrible. NPR runs an infomercial on a carbon capture company as news:

DANNY CULLENWARD: Carbon removal refers to things you can do, whether it involves nature-based systems or technologies to literally pull CO2 out of the atmosphere.

KLIVANS: Danny Cullenward researches carbon removal as a fellow at American University. Scientists agree that to avoid catastrophic warming, humans need to stop putting climate-harming pollution into the air, and we need to draw some down. The world’s forests and oceans naturally pull carbon dioxide out of the atmosphere. But – and here’s Cullenward again.

CULLENWARD: The problem is if we don’t intervene in these systems, they won’t suck up enough because we put such an unfathomably large quantity of pollution in the atmosphere in the first place.

KLIVANS: Startups like Charm Industrial need money to develop carbon removal technologies. That’s where the private sector is jumping in. A group of companies, including JPMorgan Chase, Stripe, Alphabet and Shopify, plan to pay Charm millions of dollars. In exchange, the company will bury the bio-oil equivalent of what 31,000 passenger cars emit a year. That’s just a tiny amount of what needs to come out of the atmosphere, but it’s a start. Nan Ransohoff is head of climate at Stripe.

NAN RANSOHOFF: We want to get more companies to the starting line and then help them get down the cost curve as quickly as possible so that we can build carbon removal solutions that have the potential to get to the scale that we need to solve the problem.

But it’s a start? 31,000 cars? Okay, sure. “Let’s plug this cool new startup, you guys! I have their Head of Climate on speed dial.”

Is it to soothe people in their cars so they can worry about really scary things like AI? Wait, don’t answer that – and that story came immediately after the one above. Caveat auditor.

They actually listen to sales people talking about extinction, but in the wrong story.

May 10, 2023

A stage play about climate change

Is it possible? Thanks to Flagpole for the coverage of the readings for my new project:

Suppose you, unlike most people, start taking climate change seriously. Suppose, too, that your skills lie in areas having to do with communication—you’re a writer, a publicist, a blogger; you interview people on television. So when you start taking something seriously, something as all-encompassing as climate change, you naturally begin thinking about how to share your climate concerns, which, you realize, should concern us all, but which you know are far from most people’s consciousness.

Climate change is so far from our everyday lives (and so near) that it is almost impossible for the finest scientific and academic minds to wake us up. But if you’re Alan Flurry, who has all the communication skills mentioned above, plus more (he’s a drummer), you’re still going to have a go at finding a vehicle that tries to bridge the wide gap between everyday and everywhere.

Alan’s solution is to write a play. You say that’s more likely to put them to sleep than wake them up. Nevertheless, a communicator communicates, and Alan has written a play about climate change, which will have a staged reading a couple of times next week, directed by Alexis Nichols.

Flurry uses the device of a play within a play, or actually several plays within a play. The main through-line belongs to the character known as “Director.” Director, you see, is staging a play and is at the point of read-throughs when he begins musing with Adam, one of the actors. In fact, Director, thanks to split staging and multiple time frames, is staging several plays, but the one foremost in his mind is about climate change. So, we’ve got all the plays in the process of production, but Director continues to bring us back to the main event—his preoccupation with climate change.

Hopefully coming to stage near you in the near future.

April 24, 2023

And they just said No

Maybe because it leans the wrong way, against the grain/norm/whatever, but this is the kind of dissonant outcome that can be difficult to fit into the pro-business framing of most news reporting:

The US Supreme Court turned away oil-company appeals that sought a key procedural edge in about two dozen lawsuits blaming the industry for contributing to climate change.

The justices Monday refused to consider shifting the lawsuits into federal court, where corporate defendants often fare better. The companies say the suits are governed entirely by federal law, giving them the right to move them out of state court.

In the lead appeal, Exxon Mobil Corp. and Suncor Energy Inc. sought to transfer a suit by two Colorado counties and the city of Boulder. The lawsuit contends the oil companies should compensate taxpayers for the increased cost of maintaining roads and fighting forest fires.

At issue was a legal doctrine known as removal, which lets defendants in many cases shift the forum for lawsuits filed in state court. In the Colorado case, a Denver-based federal appeals court said Exxon and Suncor lacked grounds to remove the suit because Colorado state law governs the claims.

Legacy Guilded Age damage usually allows companies preference to advance appeals claims on practically any point where they are held to account, but this time the court just said no. Of course, Alito recused as a stockholder in at least one of the parties(!) and Kavanaugh would have granted the case. But still, appeal denied.

So maybe the lesson is to keep yelling.

Image: Supreme Court portico, via wikimedia commons

April 12, 2023

When business meets a better business idea: Think about it

I’m familiar with Slutty Vegan and while not quite a fan – all the yelling, not sure I get that – the concept is solid and the burgers are good. And whatever one may think about the sustainability of meat and particularly the way we ‘farm’ chickens at this point, ‘They pull their little beaks off’ is actually a thing, no matter how you may or may not feel about it. And of course, the practice has far worse ethical issues.

SV founder and CEO Aisha “Pinky” Cole elaborates on her plan to exploit this fact to continue building her business (paywalled):

When you get an order of chicken wings, how many chickens is that? Two and a half? Two? What? And how old are they? Are these babies? Are they middle-aged? Are they wealthy? Are they poor? I wanna know: Where are these chickens coming from? And how are y’all able to produce so much, so fast?

I stopped eating meat altogether in 2007. I got food poisoning after I went to a restaurant. I had a chicken sandwich, and I got super sick. I was like, “That’s it. I’m not eating no more meat.” A little shy of 10 years ago, I went cold turkey and never turned back. When I went vegan, I had a restaurant that sold meat. I was selling oxtails and jerk chicken. But I wasn’t in alignment because I didn’t eat it. So why was I selling it?

Veganism is closely associated to climate change and how it’s important to save the animals and make sure that you’re doing the right things so that animals can sustain. I started really researching those things and I’m like, “Oh, I have to use my voice a little bit differently.”

Fake burgers as lifestyle brand, y’all.

Do try to keep up.