Juan Cole lays it out for climate scientists:
f. Many journalists are generalists and do not themselves have the specialized training or background for deciding what the truth is in technical controversies. Some of them are therefore fairly easily fooled on issues that require technical or specialist knowledge. Even a veteran journalist like Judy Miller fell for an allegation that Iraq’s importation of thin aluminum tubes in 2002 was for nuclear enrichment centrifuges, even though the tubes were not substantial enough for that purpose. Many journalists (and even Colin Powell) reported with a straight face the Neocon lie that Iraq had ‘mobile biological weapons labs,’ as though they were something you could put in a winnebago and bounce around on Iraq’s pitted roads. No biological weapons lab could possibly be set up without a clean room, which can hardly be mobile. Back in the Iran-Iraq War, I can remember an American wire service story that took seriously Iraq’s claim that large numbers of Iranian troops were killed trying to cross a large body of water by fallen electrical wires; that could happen in a puddle but not in a river. They were killed by Iraqi poison gas, of course.
The good journalists are aware of their limitations and develop proxies for figuring out who is credible. But the social climbers and time servers are happy just to host a shouting match that maybe produces ‘compelling’ television, which is how they get ahead in life.
3. If you just keep plugging away at it, with blogging and print, radio and television interviews, you can have an impact on public discourse over time. I could not quantify it, but I am sure that I have. It is a lifetime commitment and a lot of work and it interferes with academic life to some extent. Going public also makes it likely that you will be personally smeared and horrible lies purveyed about you in public (they don’t play fair– they make up quotes and falsely attribute them to you; it isn’t a debate, it is a hatchet job). I certainly have been calumniated, e.g. by poweful voices such as John Fund at the Wall Street Journal or Michael Rubin at the American Enterprise Institute. But if an issue is important to you and the fate of your children and grandchildren, surely having an impact is well worth any price you pay.
You’re going to get creamed anyway… might as well deliver some hurt as you take it. (Implicit Obama criticism/advice inadvertent but also free!)