Peter Singer’s 1975 book Animal Liberation is perhaps the seminal text on awakening human consciousness about nonhuman animals. More of a philosophical tract, it presents an even-handed narrative of why animals’ interests should be considered that is neither ‘good’ not ‘bad’ per se. It’s big idea of ‘the greatest good’ is an effective route to ethical behavior, and it resonates with the challenge of how to get people to care about nature, which – if not cast as satire – is one of the most urgent ideas of the last and the next twenty years:
It is easy to see how bleak accounts of the state of the planet can overwhelm people and make them feel hopeless. What is the point of even trying if the world is going down the drain anyway?
To muster public and political support on a scale that matches our environmental challenges, research shows that negative messaging is not the most effective way forward. As a conservation scientist and social marketer, I believe that to make the environment a mainstream concern, conservation discussions should focus less on difficulties. Instead we should highlight the growing list of examples where conservation efforts have benefited species, ecosystems and people living alongside them.
The promise of positive messaging and marketing language to sway greater environmental sh*t-giving is cynical, but here we are. He’s not wrong, though the degree to which the vision of this kind of promotion will necessarily muster the language of commodity (great cause of said looming catastrophic scenarios) to save the Earth makes the pain in my neck throb. It could also make the messages that feel like Coca-Cola ads that much easier to dismiss from familiarity. Optimism in the face of destruction has its limits, and sometimes we need to look at things as they are and act accordingly. Like adults instead of media companies.
Still, Lost & Found is a good idea. We can do worse than trying to invigorate the public with the wonder of natural wonder, as long as they don’t begin to believe too strongly in its resilience. We can lead the water to horses, but can we make them care?
Reports of capitalism’s demise have been greatly exaggerated, apparently. Interesting take on resiliency from The Guardian:
The idea – catastrophism, as it is often called – that the system was going to crumble under the pressure of its own contradictions, that the bourgeoisie produces its own “gravediggers” (as Marx and Engels put it in the Communist Manifesto) has been disproved. When the rate of profit started showing signs of decline in the first half of the 70s, the redistributive policies implemented after the second world war were terminated and the neoliberal revolution was launched.
This resilience of capitalism has little to do with the dominant classes being particularly clever or far-sighted. In fact, they can keep on making mistakes – yet capitalism still thrives. Why?
Capitalism has created a world of great complexity since its birth. Yet at its core, it is based on a set of simple mechanisms that can easily adapt to adversity. This is a kind of “generative grammar” in Noam Chomsky’s sense: a finite set of rules can generate an infinity of outcomes.
The context today is very different from that of the 60s and 70s. The global left, however, is in danger of committing the same error of underestimating capitalism all over again. Catastrophism, this time, takes the form of investing faith in a new object: climate change, and more generally the ecological crisis.
There is a worryingly widespread belief in leftwing circles that capitalism will not survive the environmental crisis. The system, so the story goes, has reached its absolute limits: without natural resources – oil among them – it can’t function, and these resources are fast depleting; the growing number of ecological disasters will increase the cost of maintaining infrastructures to unsustainable levels; and the impact of a changing climate on food prices will induce riots that will make societies ungovernable.
The beauty of catastrophism, today as in the past, is that if the system is to crumble under the weight of its own contradictions, the weakness of the left ceases to be a problem. The end of capitalism takes the form of suicide rather than murder. So the absence of a murderer – that is, an organised revolutionary movement – doesn’t really matter any more.
But the left would be better off learning from its past mistakes. Capitalism might well be capable not only of adapting to climate change but of profiting from it. One hears that the capitalist system is confronted with a double crisis: an economic one that started in 2008, and an ecological one, rendering the situation doubly perilous. But one crisis can sometimes serve to solve another.
Within the idea of adapting to a 2 or 3 degrees warmer world, there will be a certain level of non sequitur that, beyond its potential value as a literary/comedic device, we’ll also have to become accustomed. Along the lines of
Collecting, chopping wood for heat in winter
I think this choice bit of illogic is, er, adaptable, from a different point made by Yglesias:
it’s clear that Gutenberg’s invention of the Movable Type printing press was a transformative moment in human technological progress. It changed everything. And yet if you try to take a rigorous look at the economic statistics, it doesn’t show up. It’s invisible. There was no sustained increase in material living standards associated with the printing press. Or with clockmaking. Or with the sextant or the barometer or the reflecting telescope. Indeed, in terms of sustained increases in per capita living standards all the scientific and technical innovations of the 16th and 17th centuries produced absolutely nothing.
It’s the old constant increase in material living standards (by which we judge everything) vs. survival gambit. Before we can build profit and progress into innovations like solar roofing and light, electric cars, we’ll need to view them first as just things we need to get by. Really need.