Giving Bad Names A Bad Name

The collection of misogynist, disjointed and just plain lame Super Bowl commercials on display last night were the saddest collection probably since… oh, I don’t know – last year’s edition. It’s like everything else that has gone meta in gorging on its own hype – SB commercials once stood out for audacity and creativity because they were so expensive and had so many eyeballs. Now the ads [seemingly] enjoy iconic status merely by being SB commercials – and hence can be as lame and offensive as any others.

But the steaming pile de la pile, especially around these parts, had to be this “green” one:

Who are these green police? And why buy the audi diesel if eco stormtroopers don’t exist? This was going to convince someone to buy the car or change bulbs or not use plastic or whatever?

Or have we entered the age of reverse advertising? If so, that’s my excuse for the coke trailer above.

Crowd Serfing

Was talking with a friend yesterday about an M. Gladwell article from the 2006. This piece in the current Harper’s seems to be in a similar vein:

The wave of financial calamities that took place in 2008 was cloud-based. No one in the pre–digital-cloud era had the mental capacity to lie to himself in the way we routinely are able to now. The limitations of organic human memory and calculation put a cap on the intricacies of self-delusion. In finance, the rise of computer-assisted hedge funds and similar operations has turned capitalism into a search engine. You tend the engine in the computing cloud, and it searches for money. In the past, an investor had to be able to understand at least something about what an investment would actually accomplish. No longer. There are now so many layers of abstraction between the elite investor and actual events that he no longer has any concept of what is actually being done as a result of his investments…

The Facebook Kid and the Cloud Lord are serf and king of the new order. In each case, human creativity and understanding, especially one’s own creativity and understanding, are treated as worthless. Instead, one trusts in the crowd, in the algorithms that remove the risks of creativity in ways too sophisticated for any mere person to understand. A hedge-fund manager might make money by using the computational power of the cloud to create fantastical financial instruments that make bets on derivatives in such a way as to invent the phony virtual collateral for stupendous risks. This is a subtle form of counterfeiting, and it is precisely the same maneuver a socially competitive teenager makes in accumulating fantastical numbers of “friends” through a service like Facebook. But let’s suppose you disagree that the idea of friendship is being reduced. Even then one must remember that the customers of social networks are not the members of those networks. The real customer is the advertiser of the future, but this creature has yet to appear in any significant way. The whole artifice, the whole idea of fake friendship, is just bait laid by the cloud lords to lure hypothetical advertisers—we might call them messianic advertisers—who could someday show up.

via Annie at Balloon Juice.

The Son of Two Civilizations

Replace the ‘o’ with ‘u’ and that sounds crazy. The Egyptian novelist Naguib Mahfouz (1911-2006) published over fifty novels, hundreds of short stories and many film scripts. He was awarded the 1988 Nobel prize for literature. Here is his address upon that occasion, translated by Mohammed Salmawy:

To begin with I would like to thank the Swedish Academy and its Nobel committee for taking notice of my long and perseverant endeavours, and I would like you to accept my talk with tolerance. For it comes in a language unknown to many of you. But it is the real winner of the prize. It is, therefore, meant that its melodies should float for the first time into your oasis of culture and civilization. I have great hopes that this will not be the last time either, and that literary writers of my nation will have the pleasure to sit with full merit amongst your international writers who have spread the fragrance of joy and wisdom in this grief-ridden world of ours.

I was told by a foreign correspondent in Cairo that the moment my name was mentioned in connection with the prize silence fell, and many wondered who I was. Permit me, then, to present myself in as objective a manner as is humanly possible. I am the son of two civilizations that at a certain age in history have formed a happy marriage. The first of these, seven thousand years old, is the Pharaonic civilization; the second, one thousand four hundred years old, is the Islamic one. I am perhaps in no need to introduce to any of you either of the two, you being the elite, the learned ones. But there is no harm, in our present situation of acquaintance and communion, in a mere reminder.

As for Pharaonic civilization I will not talk of the conquests and the building of empires. This has become a worn out pride the mention of which modern conscience, thank God, feels uneasy about. Nor will I talk about how it was guided for the first time to the existence of God and its ushering in the dawn of human conscience. This is a long history and there is not one of you who is not acquainted with the prophet-king Akhenaton. I will not even speak of this civilization’s achievements in art and literature, and its renowned miracles: the Pyramids and the Sphinx and Karnak. For he who has not had the chance to see these monuments has read about them and pondered over their forms.

Let me, then, introduce Pharaonic civilization with what seems like a story since my personal circumstances have ordained that I become a storyteller. Hear, then, this recorded historical incident: Old papyri relate that Pharaoh had learned of the existence of a sinful relation between some women of the harem and men of his court. It was expected that he should finish them off in accordance with the spirit of his time. But he, instead, called to his presence the choice men of law and asked them to investigate what he has come to learn. He told them that he wanted the Truth so that he could pass his sentence with Justice.

This conduct, in my opinion, is greater than founding an empire or building the Pyramids. It is more telling of the superiority of that civilization than any riches or splendour. Gone now is that civilization – a mere story of the past. One day the great Pyramid will disappear too. But Truth and Justice will remain for as long as Mankind has a ruminative mind and a living conscience.

As for Islamic civilization I will not talk about its call for the establishment of a union between all Mankind under the guardianship of the Creator, based on freedom, equality and forgiveness. Nor will I talk about the greatness of its prophet. For among your thinkers there are those who regard him the greatest man in history. I will not talk of its conquests which have planted thousands of minarets calling for worship, devoutness and good throughout great expanses of land from the environs of India and China to the boundaries of France. Nor will I talk of the fraternity between religions and races that has been achieved in its embrace in a spirit of tolerance unknown to Mankind neither before nor since.

I will, instead, introduce that civilization in a moving dramatic situation summarizing one of its most conspicuous traits: In one victorious battle against Byzantium it has given back its prisoners of war in return for a number of books of the ancient Greek heritage in philosophy, medicine and mathematics. This is a testimony of value for the human spirit in its demand for knowledge, even though the demander was a believer in God and the demanded a fruit of a pagan civilization.

It was my fate, ladies and gentlemen, to be born in the lap of these two civilizations, and to absorb their milk, to feed on their literature and art. Then I drank the nectar of your rich and fascinating culture. From the inspiration of all this – as well as my own anxieties – words bedewed from me. These words had the fortune to merit the appreciation of your revered Academy which has crowned my endeavour with the great Nobel Prize. Thanks be to it in my name and in the name of those great departed builders who have founded the two civilizations.

Ladies and Gentlemen,

You may be wondering: This man coming from the third world, how did he find the peace of mind to write stories? You are perfectly right. I come from a world labouring under the burden of debts whose paying back exposes it to starvation or very close to it. Some of its people perish in Asia from floods, others do so in Africa from famine. In South Africa millions have been undone with rejection and with deprivation of all human rights in the age of human rights, as though they were not counted among humans. In the West Bank and Gaza there are people who are lost in spite of the fact that they are living on their own land; land of their fathers, grandfathers and great grandfathers. They have risen to demand the first right secured by primitive Man; namely, that they should have their proper place recognized by others as their own. They were paid back for their brave and noble move – men, women, youths and children alike – by the breaking of bones, killing with bullets, destroying of houses and torture in prisons and camps. Surrounding them are 150 million Arabs following what is happening in anger and grief. This threatens the area with a disaster if it is not saved by the wisdom of those desirous of a just and comprehensive peace.

Yes, how did the man coming from the Third World find the peace of mind to write stories? Fortunately, art is generous and sympathetic. In the same way that it dwells with the happy ones it does not desert the wretched. It offers both alike the convenient means for expressing what swells up in their bosom.

In this decisive moment in the history of civilization it is inconceivable and unacceptable that the moans of Mankind should die out in the void. There is no doubt that Mankind has at last come of age, and our era carries the expectations of entente between the Super Powers. The human mind now assumes the task of eliminating all causes of destruction and annihilation. And just as scientists exert themselves to cleanse the environment of industrial pollution, intellectuals ought to exert themselves to cleanse humanity of moral pollution. It is both our right and duty to demand of the big leaders in the countries of civilization as well as their economists to affect a real leap that would place them into the focus of the age.

In the olden times every leader worked for the good of his own nation alone. The others were considered adversaries, or subjects of exploitation. There was no regard to any value but that of superiority and personal glory. For the sake of this, many morals, ideals and values were wasted; many unethical means were justified; many uncounted souls were made to perish. Lies, deceit, treachery, cruelty reigned as the signs of sagacity and the proof of greatness. Today, this view needs to be changed from its very source. Today, the greatness of a civilized leader ought to be measured by the universality of his vision and his sense of responsibility towards all humankind. The developed world and the Third World are but one family. Each human being bears responsibility towards it by the degree of what he has obtained of knowledge, wisdom, and civilization. I would not be exceeding the limits of my duty if I told thom in the name of the Third World: Be not spectators to our miseries. You have to play therein a noble role befitting your status. From your position of superiority you are responsible for any misdirection of animal, or plant, to say nothing of Man, in any of the four corners of the world. We have had enough of words. Now is the time for action. It is time to end the age of brigands and usurers. We are in the age of leaders responsible for the whole globe. Save the enslaved in the African south! Save the famished in Africa! Save the Palestinians from the bullets and the torture! Nay, save the Israelis from profaning their great spiritual heritage! Save the ones in debt from the rigid laws of economy! Draw their attention to the fact that their responsibility to Mankind should precede their commitment to the laws of a science that Time has perhaps overtaken.

I beg your pardon, ladies and gentlemen, I feel I may have somewhat troubled your calm. But what do you expect from one coming from the Third World? Is not every vessel coloured by what it contains? Besides, where can the moans of Mankind find a place to resound if not in your oasis of civilization planted by its great founder for the service of science, literature and sublime human values? And as he did one day by consecrating his riches to the service of good, in the hope of obtaining forgiveness, we, children of the Third World, demand of the able ones, the civilized ones, to follow his example, to imbibe his conduct, to meditate upon his vision.

Ladies and Gentlemen,

In spite of all what goes on around us I am committed to optimism until the end. I do not say with Kant that Good will be victorious in the other world. Good is achieving victory every day. It may even be that Evil is weaker than we imagine. In front of us is an indelible proof: were it not for the fact that victory is always on the side of Good, hordes of wandering humans would not have been able in the face of beasts and insects, natural disasters, fear and egotism, to grow and multiply. They would not have been able to form nations, to excel in creativeness and invention, to conquer outer space, and to declare Human Rights. The truth of the matter is that Evil is a loud and boisterous debaucherer, and that Man remembers what hurts more than what pleases. Our great poet Abul-‘Alaa’ Al-Ma’ari was right when he said:

“A grief at the hour of death
Is more than a hundred-fold
Joy at the hour of birth.”

I finally reiterate my thanks and ask your forgiveness.

Money to Buy Mediocre Lies

Not even the best money can buy, but kinda middling ones.

The extent to which lying is an operative political strategy in your lifetime, of your government, by your representatives, cannot be overstated or stated often enough. Even if you think you know this, You don’t. And if you don’t know Frank Lutz is, John Chait reminds you:

Luntz’s latest memo advising Republicans on how to fight financial reform,obtained by Sam Stein, is a classic of the genre. The unstated argument of the memo is that, being determined to oppose legislation that most Americans support, Republicans should simply pretend they are arguing against something completely different. Luntz makes it clear that the public demands reform. “You must be on the side on change,” he writes. “Always.” (There is no pretense anywhere in Luntz’s paper that Republicans do, or even should, have a reform plan of their own.)

He likewise insists Republicans never call the reform bill “reform”: “It’s not ‘reform.’ This is not a reform bill. It is the ‘Stop the Big Bank Bailout bill.” Of course, Luntz does not try to explain why the reform bill is not reform. Indeed, his paper is entitled, “The Language of Financial Reform.” It calls to mind the French absurdist Rene Magritte’s painting of a pipe, labeled, “This is not a pipe.”

And we’ve been there before, of course. But then again, we thought we remembered about lying.

Leverage

I thought it was something I had already mentioned, but this kinda makes sense: harnessing consumer power to help communities buy solar power. One Block Off the Grid, or 1BOG.

1bog

Cool logo. Check it out.

h/t Times Green blog.

Everything That Happens

Speaking of the immediate, I spent some time with this music recently – it’s the perfect to antidote to the shallow wondering and lack of civic-mindedness that seems to pervade but which has no actual power behind it.
Thanks, AC.

The Conquest of Russell

This (misspellings and all) is from Bertrand Russell’s The Conquest of Happiness (1930), specifically Chapter Three: Competition.

If you ask any man in America, or any man in business in England,what it is that most interferes with his enjoyment of existence, he will say: ‘The struggle for life.’ He will say this in all sincerity; he will believe it. In a certain sense it is true; yet in another, and that a very important sense, it is profoundly false. The struggle for life is a thing which does, of course, occur. It may occur to any of us if we are unfortunate. It occurred, for example, to Conrad’s hero Falk, who found himself on a derelict ship, one of the two men among the crewwho were possessed of fire-arms, with nothing to eat but the other men, When the two men had finished the meals upon which they could agree, a true struggle for life began. Falk won, but was ever after a vegetarian.
Now that is not what the businessman means when he speaks of the ‘struggle for life’. It is an inaccurate phrase which he has picked up in order to give dignity to something essentially trivial. Ask him how many men he has known in his class of life who have died of hunger. Ask him what happened to his friends after they had been ruined. Everybody knows that a businessman who has been ruined is better offso far as material comforts are concerned than a man who has never been rich enough to have the chance of being ruined. What people mean, therefore, by the struggle for life is really the struggle for success. What people fear when they engage in the struggle is not that they will fail to get their breakfast next morning, but that they will fail to outshine their neighbours.

It is very singular how little men seem to realise that they are not caught in the grip of a mechanism from which there is no escape, but that the treadmill is one upon which they remain merely because they have not noticed that it fails to take them up to a higher level. I am thinking, of course, of men in higher walks of business, men who already have a good income and could, if they chose, live on what they have. To do so would seem to them shameful, likedeserting from the army in the face of the enemy, though if you ask them what public cause they are serving by their work, they will be at a loss to reply as soon as they have run through the platitudes to be found in the adverdsements of the strenuous life.
Consider the life of such a man. He has, we may suppose, a charming house, a charming wife, and charming children. He wakes up early in the morning while they are still asleep and hurries off to his office. There it is his duty to display the qualities of a great executive; he cultivates a firm jaw, a decisive manner of speech, and an air of sagacious reserve calculated to impress everybody except the office boy. He dictates letters, converses with various important persons on the ‘phone, studies the market, and presently has lunch with some person with whom he is conducting or hoping to conduct a deal. The same sort of thing goes on all the afternoon. He arrives home, tired, just in time to dress for dinner. At dinner he and a number of other tired men have to pretend to enjoy the company of ladies who have no occasion to feel tired yet. How many hours it may take the poor man to escape it is impossible to foresee. At last he sleeps, and for a few hours the tension is relaxed.

Ringing the Ball with the Basket

This is kind of funny, in that name-a-venture-with-a-word-for-something-that-needs-a new-name kind of way:

At SmartPlanet.com, you will find thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Whether you are making technology decisions for your business, or eco-conscious decisions for your home, SmartPlanet.com will give you the 360° coverage you need to feel informed and connected to the news and information that matters to you.

via. So maybe we’re past green, or at least that’s what CBS interactive intends. A bit amazing they use the word ‘progressive,’ but at this point it’s pretty bankable that no one remembers Eugene Debs. Which is too bad. But whatever we call it, the self-preservation impulse remains and we’re marooned among our choices. Watching whatever passes for Madison Avenue these days try to get past that (Think: the 2009 IBM campaigns) could be amusing, but for the fact that the joke’s likely on us – as that kind of innovation is what passes for innovation at present. Well, that and Avatar.

Kinda reminds me of a book I once found at a third-hand store. It had been re-covered by a library somewhere at some point, like they do with trade paperbacks, and on the binding instead of the title was just the word TITLE.

Yes, it’s sitting in my house, on board un-labeled SHELF.

Damn you, Gabriel Garcia.

This Is Not A Plan

This is hope, which everyone seems to agree, is not a plan. So what is hope?

Well, that depends on whether Your Hope is just hoping something happens, or hoping what you are doing will work. Which, again, neither plans, but they do part ways, fundamentally. There’s a difference, one from the other, in tone and tenor.

Research into building a quantum computer, for example. Not much of a plan; hopeful, maybe. Breakthroughs in encryption excites the NSA some people. But I think it is the off-shoot consequences of trying to hit balls into this cup from 90 yards out, day after month after year, that will be the real dividends of this kind of research. Of this kind of hope.

In its way, the same goes for hydrogen storage and electricity storage from wind, sun and wave. In these cases, we’re not hitting around the mark so much as increasing the volume of balls being chipped at the hole.

So, Bill Gates doesn’t care for efficiency, or cap-and-trade, for that matter. Fine. It’s a questionable signal to send, but fine. In a $ green culture, the billionaires get listened to the most. Sigh. You might as well have listened to Warhol about painting. That wasn’t was he was ever talking about – but I’ll save that for another time.

But Gates’ views are no more or less likely to be compromised by conflicted interests than anyone else’s. Just something to keep in mind. Especially of late, when hope is such an easy target for relentless pummeling. Go ahead, take that away and replace it with the best of the best laid plans ever devised.

What would we have?

The Path to Dominance

World dominance, that is. For China:

The main challenge from the world’s new industrial superpower is not that it will continue to use the dirty, old technologies of the past, but that it will come to dominate the new, clean, green ones of the future. 

As developed nations fail to put an adequate price on carbon, and thus to stimulate clean-technology development themselves, they risk handing market supremacy to the rival they most fear. Indeed, it could even be hypothesized that China’s blocking of agreement on rich-country emission targets in Copenhagen was intended to hold back the development of cleantech by its Western rivals.

An interesting question for business minds, at least. Business/finance/economic growth thinking – that drives investments in infrastructure, engineering and technology, not to mention general promotion of cultural shifts – has been consistenty wrong about the solutions to climate change. There’s a reason business interests – so-called – keep being on the wrong side of this issue. What exactly is the challenge that is being misunderstood? At its best, enterprise sees opportunity everywhere, even in threats. Check out the tone of the recent proceedings in Copenhagen. When has such an opportunity seemed like such a threat?

And remember: we’ve got quite a record in the face of really big challenges – 9/11 (Iraq did it?), the Soviet threat (from a rusting, empty shell of a superpower?). And while much of this ignorance might have been purposeful, it doesn’t make it look any less stupid in hindsight – though nothing will compare with even the middling scenario of irreversible environmental devastation that will result from doing nothing about climate change out of some affinity for cost-benefit analyses. Talk about stupid. In other scenarios we’d apply for a patent.

So this is the double-whammy for the world’s leading economy. If we [still] want to become something other than the world’s leading army, there must be serious improvement in geo-political business understanding. As the article points out, even Little Tommy Friedman gets this (which, I admit might normally undermine the reality. But not this time.) From a frantic, stock/futures market perspective, what happens in the next couple of years will determine if the U.S. and American companies will be competitive in clean energy development in the decades to come – or whether we will be colonized by Chinese solar and wind companies like the Chinese were with soft drinks, cell phones and fast food brands.

What happened to all that ruthlessness?