Are greenhouse gasses actually a delicious dessert topping AND a floor polish?

NYT runs an ad sponsored content article about AI and Hollywood without once mentioning water or energy usage.

Can’t honestly quote it because it’s so cheerlead-y all the way through, it doesn’t seem to have any other point – and yet it leaves out so many. And Tom Hanks’ concerns about his estate are simply adorable.

The energy usage requirements of super-computing aren’t just downsides. This weird thing no one seems to actually want isn’t possible without massive electricity consumption. See also, bits o’coin.

Image: Inadvertently apropos actual article at Bloomberg today.

Natural selection

It’s important to step back for a moment and consider the scrum from which the hype around Artificial Intelligence arises.

Even without casting [m]any aspersions on the tools as they are bandied about – and there ARE documented, purposeful uses for crunching data with super computers, from folding proteins to finding exoplanets; real stuff and revolutionary for these fields – the general rush to embrace AI for all sorts of, let’s say, less purposeful application should be acknowledged.

After decades of artificial sweeteners, fabrics, food, and foliage, and of course the accompanying, devastation of health impacts and pollution from plastics, PCBs, and many more, a noticeable shift toward the all-natural, hand-selected, bespoke, organic, non-invasive ensued, at least in the marketing materials. This acknowledgement, more human-centered, initially had a kind of desperate last-gasp tone to it that morphed into a realm of preference, if not elevated choice. Thanks, branding!

But it was more than that, and the shift itself coincided with a growing awareness about the dangers of this fakeness and its seamless integration into the activities as well as the mindset that led to and accelerated global warming.

So, now – if you’re keeping score at home – because some of our overlord disruptors in Silicon Valley need to get in on the ground floor of the next new thing, we’re ready to reek further devastation on the information and images we use to navigate the world. It’s not enough to use the verb ‘consume.’ Once we began to use the word and consider ourselves consumers and now just customers instead of citizens, students, patrons, whatever, everything else became easier. And by everything else, I refer to most things unpleasant, empty, lesser, vapid, wasteful of your time, and detrimental to your heart. Yes, doesn’t that sound quaint. Your heart, come now! C’est drôle.

It’s not that the next new thing could destroy us, but that we are so happy to play our part in the destruction. Suddenly we’re helpless to watch another dynamic seize control of how we navigate the physical world as humans. You need not be an AI skeptic to be a tiny bit underwhelmed by that prospect.

The next new thing after this (not investment advice!) will surely consist of selling us back the key to imagination(tm) we somehow lost because everything is fake.

We worry about AI taking jobs but do our part in cheer-leading the takeover, in wonder no less at the ease with which it all happens and the productivity gains sure to follow. In this senseless meandering from one shiny thing to the next, AI might appear to be just another trend we might try, even get used to. Meanwhile, our only job ever has been to discern not the good from the bad, but the real from the fake.

Natural selection, by humans. Darwin should have been more specific.

And by the way, I’m not at all amused by the extent to which this all rhymes with the original rationale I presented for the green blog, oh so [no that] many years ago.

Making Whether

This Bloomberg Cleaner Tech (!) article about whether humans can control forces beyond our control (the weather) accidentally highlights the ways we ignore the choices and actions well-within our grasp:

In an effort to control future rainstorms, scientists in Japan are working on an ambitious government-backed project involving everything from giant curtains floating on the sea to fields of wind turbines to protect the island nation. Their goal, they say, is to turn extreme weather into “a blessing” — if it works.

The effort feels ripped from the pages of a sci-fi novel, but it’s attracted dozens of researchers across Japan. The team, led by Kosei Yamaguchi, an associate professor at Kyoto University, is focused on reducing so-called “guerrilla” rainstorms that can bring large quantities of rainfall within a short period of time. Their goal is to develop an array of weather control technologies that can reduce deluges to manageable rain and roll them out by 2050.

It’s the shiny-object school of journalism – the very next words in that article are the subhead ‘Dams in the air’ – we need something new/fresh/exciting/risky/improbable/easy to attract eyeballs and viewers and clicks. What actually happens even when this works – and let’s not consider whether it’s the true function (whoopsie!) – is that people simply move on.

That’ simply moving on’ repeated over and over into perfection becomes its own feedback loop. Not sure ‘soothing’ is the right word, but numbness definitely follows. An ensuing restlessness opens the door to helplessness, what can I do, what does any of it matter? At the bottom of that fountain (l’eau impotable) lies despair. And adding in the crucial context for a business publication, of course Billions are at Stake. And they certainly are. But which billions, other billions, are left unconsidered.

Image: cloud seeding rocket (Photographer: Zhang Haiqiang/VCG/Getty Images)

The Long Slow before the Quickening

Before it takes shape, as it gradually gains hold, the transition to consuming less – basically, what sustainable neutrality reverse is all about, no matter how specifically construed – is happening painfully too slowly. That ‘pace,’ if that’s the right word, explains part of the associated pain that feels all around, as though it were the the only thing accompanying the shift.

News media – ‘legacy’ is a very generous modifier at this point – have little at their disposal beyond the language of cost, suffering, loss, giving up, change in the context of deprivation. We can say this is the wrong framing, but acknowledging the limitation is important, especially if we are going to progress beyond it.

No magic button here, but a recognition of a kind of system-wide failure, of education, articulation, creativity. But that limit is shading another, broader system-wide failure unfolding right in front of us so slowly, slowly as it can and gradually as a massive system/combination of overlapping massive systems does, that it can seem invisible, not believable, deniable.

Maybe it has slipped the bounds of deniability, as several big things begin to occur at once and more quickly. The need to reckon with the slowness and the quickening, while not seeming to be our major challenge, is the key to unlocking all the other challenges. The cognitive dissonance of a world on fire/drowning will lead to despair absent the ability to think our way out of it.

In some quarters, that is indeed a dark thought. But that’s what we’ve got to do. As I’ve written here and elsewhere over the years, the Earth is still a kind of lady in waiting, with waning patience for us to get our act(s) together. She’s going to start touching herself soon and we’re still not close to ready to think about that.

No new shows

Another episode in the continuing series ‘what does green mean?’ Ahem.

And a sub-them of what does the Screen Actors Guild strike have to do with sustainability – in the business sense, everything. Every. Little. Thing.

The issues of the strike might simultaneously seem clear and be difficulty to parse, especially when the sides are show writers, actors, and creators versus the studios. One might think they would be able to work in concert, at least for the sake for of self-preservation. But panning out just a little, the sand in the gears becomes a bit more apparent. From the third link above:

If you read any of the business, publishing or entertainment press you’ll see stories about hard times in streaming world. This means Netflix, Amazon Prime Video, Max, Hulu et al. This is undoubtedly true. You’ve likely seen this in the rising prices you pay and the declining offerings your subscription gets you. I don’t write to dispute any of this. But it’s nothing new under the sun. It is more or less exactly what we’ve seen in the digital new industry. The same pattern.

Entrants raise large sums of money (or use cash on hand from other business lines) and then spend substantially more than your subscription merits. They lose money in order to build market share. At some point the industry becomes mature and then they have to convert the business to one that can sustain itself and make a profit. That means substantial retrenchment. Inevitably that means spending less on the product and charging you more.

Another way of looking at this is that the product as you knew it was never viable. You were benefiting from the excess spending that was aimed at building market share. Now the market is saturated. So that era of great stuff for relatively little money is over. At a basic level what many of us enjoyed as a Golden Age of TV was really this period of excess spending. It was based on a drive for market share, funding lots of great shows with investments aimed at building market share.

Very important to realize that, as Josh points out, streaming media is not a viable business. Without transparency and the upfront, continual re-investment in creative, there is no model, because there is no business. The streaming services don’t own anything – they have platforms and partners. One set of partners is now standing up for themselves but pointing out something very important to us and to the tech companies. If we will  listen. World domination or bust is a faulty Silicon Valley idea and a very costly reality. Maybe they’ll make a show about that. Maybe that’s what they’re doing. Don’t touch that dial.

Image: SAG-AFTRA president Fran Drescher, left, takes part in a rally by striking writers and actors outside Netflix studio in Los Angeles in July. (Chris Pizzello / Associated Press) via LA Times

In as much as especially concerning

the future, a significant amount of energy and attention continues to be paid to pointless distractions – and this is certainly not referring to Barbie, good grief, which is entirely legitimate cultural production compared to

Influencers Built This Wellness Startup

Anything related to hyper loops or one-way tunnels, ‘crazy golf’, or fiat money. Hardly an exhaustive list, play along at home.

If the whole artifice rests on ‘there is only so much attention’ (bandwidth in the common parl) then lettuce take that idea to heart. Frivolous at this point is tantamount to dangerous and irresponsible. Concern about not bumming people out in proximity to the imminent collapse of the Gulf Stream leads to, let’s say, an incoherent narrative.

Priority has never been our muse, with one or two exceptions, but let’s get organized. At least theoretically imagining the painful stuff first – what would you be willing to give up? Just go ahead and get it out of the way, at least mentally, because that seems to be what frightens people the most. So, pop the bubble: imagine a world without cruises – no, go deeper – cars! Ouch. But see – that’s where to start.

Even the intention could begin to help (us) re-organize how we think about what we think about. Envision liberation, rather than ignore the possibility of collapse.

Image: Peace. Solemnity. Liberation by Aristarkh Lentulov (1917)

Super trees, smh

Not to pick on MIT Tech Review – though kicking Silicon Valley is another story and actually fine – but this story reads quite a bit like VCs trying to re-invent the bus:

At Living Carbon, Mellor is trying to design trees that grow faster and grab more carbon than their natural peers, as well as trees that resist rot, keeping that carbon out of the atmosphere. In February, less than four years after he co-founded it, the company made headlines by planting its first “photosynthesis-enhanced” poplar trees in a strip of bottomland forests in Georgia.

This is a breakthrough, clearly: it’s the first forest in the United States that contains genetically engineered trees. But there’s still much we don’t know. How will these trees affect the rest of the forest? How far will their genes spread? And how good are they, really, at pulling more carbon from the atmosphere?

Living Carbon has already sold carbon credits for its new forest to individual consumers interested in paying to offset some of their own greenhouse gas emissions. They’re working with larger companies, to which they plan to deliver credits in the coming years. But academics who study forest health and tree photosynthesis question whether the trees will be able to absorb as much carbon as advertised.

Even Steve Strauss, a prominent tree geneticist at Oregon State University who briefly served on Living Carbon’s scientific advisory board and is conducting field trials for the company, told me in the days before the first planting that the trees might not grow as well as natural poplars. “I’m kind of a little conflicted,” he said, “that they’re going ahead with this—all the public relations and the financing—on something that we don’t know if it works.”

Re-engineering trees, okay. Super-charged trees. His misgivings are right there, as are the preconditions of going ahead with this:  ‘headlines’, ‘public relations and financing.’ Like they just came out of nowhere.

I, too, want super trees to be a thing. But c’mon. Strauss is actually quoted in the article saying, “There could be a negative. We don’t know”

The point is that Climate Solutions Hype (patent pending) continues to outstrip existing effective solutions that we just don’t like, are bored with or wish were sexier and have become one more dynamic with which the Earth must contend. Along with irony.

Image: Regular Lombardy Poplar tree (also quite super).

View from nowhere, of no thing

This is the best they do and it’s terrible. NPR runs an infomercial on a carbon capture company as news:

DANNY CULLENWARD: Carbon removal refers to things you can do, whether it involves nature-based systems or technologies to literally pull CO2 out of the atmosphere.

KLIVANS: Danny Cullenward researches carbon removal as a fellow at American University. Scientists agree that to avoid catastrophic warming, humans need to stop putting climate-harming pollution into the air, and we need to draw some down. The world’s forests and oceans naturally pull carbon dioxide out of the atmosphere. But – and here’s Cullenward again.

CULLENWARD: The problem is if we don’t intervene in these systems, they won’t suck up enough because we put such an unfathomably large quantity of pollution in the atmosphere in the first place.

KLIVANS: Startups like Charm Industrial need money to develop carbon removal technologies. That’s where the private sector is jumping in. A group of companies, including JPMorgan Chase, Stripe, Alphabet and Shopify, plan to pay Charm millions of dollars. In exchange, the company will bury the bio-oil equivalent of what 31,000 passenger cars emit a year. That’s just a tiny amount of what needs to come out of the atmosphere, but it’s a start. Nan Ransohoff is head of climate at Stripe.

NAN RANSOHOFF: We want to get more companies to the starting line and then help them get down the cost curve as quickly as possible so that we can build carbon removal solutions that have the potential to get to the scale that we need to solve the problem.

But it’s a start? 31,000 cars? Okay, sure. “Let’s plug this cool new startup, you guys! I have their Head of Climate on speed dial.”

Is it to soothe people in their cars so they can worry about really scary things like AI? Wait, don’t answer that – and that story came immediately after the one above. Caveat auditor.

They actually listen to sales people talking about extinction, but in the wrong story.

Really Gross Domestic Product

Leading the index alongside racism, guns, and the forced birth, it’s pandering. And it’s not even close.

Dr. K takes on rural rage in a column this week:

In terms of resources, major federal programs disproportionately benefit rural areas, in part because such areas have a disproportionate number of seniors receiving Social Security and Medicare. But even means-tested programs — programs that Republicans often disparage as “welfare” — tilt rural. Notably, at this point rural Americans are more likely than urban Americans to be on Medicaid and receive food stamps.

And because rural America is poorer than urban America, it pays much less per person in federal taxes, so in practice major metropolitan areas hugely subsidize the countryside. These subsidies don’t just support incomes, they support economies: Government and the so-called health care and social assistance sector each employ more people in rural America than agriculture, and what do you think pays for those jobs?

What about rural perceptions of being disrespected? Well, many people have negative views about people with different lifestyles; that’s human nature. There is, however, an unwritten rule in American politics that it’s OK for politicians to seek rural votes by insulting big cities and their residents, but it would be unforgivable for urban politicians to return the favor. “I have to go to New York City soon,” tweeted J.D. Vance during his senatorial campaign. “I have heard it’s disgusting and violent there.” Can you imagine, say, Chuck Schumer saying something similar about rural Ohio, even as a joke?

Not without conniptions from across the spectrum, including the so-called liberal media – which would probably be leading the charge for apologies. That’s a sort of reflexive pandering that doesn’t even work, performance that no one believes nor allows credit but still happens. And it provides confirmation for the entire industrial pandering complex to double their efforts.

All the hokum about IRS funding we’re about to hear, in the same breath as concerns over budget deficits no less, is merely beating a drum that has been fine-tuned. A lot of this malfeasance lies at the feet of journalism schools and the savvy of corporate media. Politicians who are supposedly afraid of men in dresses and American history now traffic exclusively in hate, and whether it’s performative or not matters not a whit. The results are the same.

Rural voters and the politicians who fan their rage may also be entitled to find out that patience for their antics has limits. Like children, they are absolutely in search of them.

Image: Calculus 1, intro to limits, via the internet

The Grouchy Marxists

There is so much of this flying around our ‘culture’ right now, it can almost be too much. It’s like everyone is walking around dizzy from the constant eye-rolling, but can you blame us?

So this is really perfect, plus an expert book review:

By incoherence I don’t mean an “extreme” position or the shriek of the provocateur, but a specific genre of chin-stroking, brow-furrowing, “eye opening” sophistry that’s now robustly represented in mainstream newspapers and magazines. Fluttering near the political center (they refuse to be pinned down!), the exponents of the new incoherence look at the Right’s mushrooming despotism, then at the enfeebled, regrouping Left—and, with theatrical exasperation, declare that both are a bit tyrannical. These pundits are the opposite of adherents; all hail the Incoherents! Like the dadaists and the X-Men, the Incoherents are bound by a shared mission: in their case, the valiant disputation of other people’s missions (which we now know are really “orthodoxies”). Anecdotes and dazzling inanities draped over an individualist common sense—this is the technique favored by the scramblers of our discourse. Faced with Incoherent writing, the reader embarks on a psychedelic saga: the truly trippy liquefaction of virtually all of social reality, especially those parts that have been politicized by the Left. So if you crave a “fresh” opinion, feel free to open the New York Times—on class, read David Brooks; on gender, read Bari Weiss. And on race, read Thomas Chatterton Williams, who has now published his second book.

It has been interesting, at the very least, to observe Williams’s ascent. His first book, released by Penguin in 2010, was the memoir Losing My Cool: How a Father’s Love and 15,000 Books Beat Hip-Hop Culture—the subtitle is now Love, Literature and a Black Man’s Escape from the Crowd—which strode boldly, if rather late, into the “conversation” about black youth culture. (The Washington Post had run Tipper Gore’s famous op-ed “Hate, Rape, and Rap” a full twenty years before.) The volume’s original cover was a picture of the author in a suit: jacket collar popped, tie whipping in the wind. Behind him is a building emblazoned with graffiti.

Read the whole thing. Actually, read other book reviews, too. Hell, read books – but choose wisely! Thanks for the heads-up on this one, Mr. Haslett.