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Know your business

Imagine a new, but irreversible global appetite for good bread.

What if McD––––’s corporate decided to shift from fast food to baguettes? Locations around the globe were to undergo a radical makeover – a shift toward fresh bread, maybe assorted pastries, in cities and the smallest of towns around the world, as both a cost-cutting initiative as well as a new commitment to the importance of demand for delicious, high-quality bread. Sparking immediate reaction from competitors and observers in the fast food business media, would McD____’s put experienced bakers in the C-suite? In charge of marketing and vertical integration? Or open their kitchens to the people who know how slap the dough?

“This is a moment where the digital story feels like an existential question,” Mr. Thompson said in an interview. “If we do not follow the audiences to the new platforms with real conviction and scale, our future prospects will not be good.”

Mr. Thompson has been spreading this message inside CNN during his first 15 months in the job. But now, he is taking the biggest steps yet to overhaul the company, steering it away from its reliance on traditional television and trying to cash in on digital audiences wherever they are, at the same time that President Trump has sent the news cycle into hyperdrive.

On Thursday, the company said that it would eliminate about 200 jobs focused on CNN’s traditional TV operations, and add about the same number for new digital roles like data scientists and product engineers. CNN is aiming to hire 100 of those people in the first half of the year, Mr. Thompson said.

CNN also previewed a new streaming service, similar to its TV product, that it will charge for. Mr. Thompson said that CNN would also release a new subscription product this year around “lifestyle” content — examples include food and fitness — though he didn’t specify what the product would be.

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The push into vertical video illustrates some of the challenges that Mr. Thompson faces.

Speed is of the essence in digital publishing, where breaking news is only relevant for a few hours at a time. But getting those videos published has been slowed at times by CNN’s review process, known as the Triad, which used to include fact-checking and standards and legal vetting, according to two people familiar with the matter. Last year, Mr. Thompson moved fact-checking, formerly known as the Row, into a new unit called CNN Fact Check that works closer with editors and producers earlier in the story-generation process. CNN still maintains teams dedicated to legal and standards reviews.

Mr. Thompson and Ms. MacCallum have recruited several executives to overhaul CNN’s digital operations. Some were former co-workers of Mr. Thompson or Ms. MacCallum at The New York Times, including Ben French, who helped launch The Times’s cooking app, and Ben Monnie, who worked on subscription pricing and bundling.

Whether it’s baking baguettes or becoming using TikTok, there are people who know how to do these things. Also the news cycle doesn’t passively ‘get sent into hyperdrive’.

What business are they in again?

Image: Mmmmmm

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Carbon-free city, sea view

Via, the United Arab Emirates capital of Dubai is planning construction of the world’s first ‘zero-carbon’ city in the middle of a petroleum-drenched desert. It sounds like offering pony rides in the middle of a zombie theme park, but also looks like they’re serious.

Using the traditional planning principles of a walled city, together with existing technologies to achieve sustainable development, this six sq km expanse will house an energy, science and technology community.

Called the Masdar (meaning ‘source’ in Arabic) Initiative, this ambitious plan for a ‘Green City’ is being driven by the Abu Dhabi Future Energy Company, a private, joint stock company established and wholly-owned by Mubadala Development Company.

‘‘As the first major hydrocarbon-producing nation to take such a step, Abu Dhabi has established its leadership position by launching Masdar, a global cooperative platform for open engagement in the search for solutions to some of mankind’s most pressing issues — energy security, environment and truly sustainable human development,” Masdar chief executive Sultan Al Jaber said.

Abu Dhabi accounts for more than 90 percent of the UAE’s oil resources, and the country’s reserves, exceeding 100 billion barrels, ranked third largest in the world.

The ‘Green City’ will house the Masdar Institute of Science and Technology, a graduate science and research institute that will be established in cooperation with the Massachusetts Institute of Technology; world-class laboratories; commercial space for related-sector companies; light manufacturing facilities and a selected pool of international tenants who will invest, develop, and commercialise advanced energy technologies.

There is also a lark in there about ‘rapid personal transport systems’ and reference to the fact that Abu Dhabi sees temps north of 50C in July and August, so  like any good theme park brochure there’s a little something for everyone.

Even with petroleum reserves of more than 100 billion barrels, the Sultan is seeing the writing on the wall. From the time of Aristotle, scientific knowledge has profited from time spent in Arab hands, so we’ll see. It’s not like we’re trying anything similar outside of Indianapolis or anything. Imagine the headlines if that were the case.