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Know your business

Imagine a new, but irreversible global appetite for good bread.

What if McD––––’s corporate decided to shift from fast food to baguettes? Locations around the globe were to undergo a radical makeover – a shift toward fresh bread, maybe assorted pastries, in cities and the smallest of towns around the world, as both a cost-cutting initiative as well as a new commitment to the importance of demand for delicious, high-quality bread. Sparking immediate reaction from competitors and observers in the fast food business media, would McD____’s put experienced bakers in the C-suite? In charge of marketing and vertical integration? Or open their kitchens to the people who know how slap the dough?

“This is a moment where the digital story feels like an existential question,” Mr. Thompson said in an interview. “If we do not follow the audiences to the new platforms with real conviction and scale, our future prospects will not be good.”

Mr. Thompson has been spreading this message inside CNN during his first 15 months in the job. But now, he is taking the biggest steps yet to overhaul the company, steering it away from its reliance on traditional television and trying to cash in on digital audiences wherever they are, at the same time that President Trump has sent the news cycle into hyperdrive.

On Thursday, the company said that it would eliminate about 200 jobs focused on CNN’s traditional TV operations, and add about the same number for new digital roles like data scientists and product engineers. CNN is aiming to hire 100 of those people in the first half of the year, Mr. Thompson said.

CNN also previewed a new streaming service, similar to its TV product, that it will charge for. Mr. Thompson said that CNN would also release a new subscription product this year around “lifestyle” content — examples include food and fitness — though he didn’t specify what the product would be.

…

The push into vertical video illustrates some of the challenges that Mr. Thompson faces.

Speed is of the essence in digital publishing, where breaking news is only relevant for a few hours at a time. But getting those videos published has been slowed at times by CNN’s review process, known as the Triad, which used to include fact-checking and standards and legal vetting, according to two people familiar with the matter. Last year, Mr. Thompson moved fact-checking, formerly known as the Row, into a new unit called CNN Fact Check that works closer with editors and producers earlier in the story-generation process. CNN still maintains teams dedicated to legal and standards reviews.

Mr. Thompson and Ms. MacCallum have recruited several executives to overhaul CNN’s digital operations. Some were former co-workers of Mr. Thompson or Ms. MacCallum at The New York Times, including Ben French, who helped launch The Times’s cooking app, and Ben Monnie, who worked on subscription pricing and bundling.

Whether it’s baking baguettes or becoming using TikTok, there are people who know how to do these things. Also the news cycle doesn’t passively ‘get sent into hyperdrive’.

What business are they in again?

Image: Mmmmmm

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Viewers like You

Ec_logo_800-300x225I love loathe stories like this – not because of how they’re reported or who they’re about, but because they are unfortunately true:

Most Americans likely assume that the NewsHour (which, after all, is made with support from viewers like you) is actually owned and produced by PBS. It is an understandable assumption considering PBS’s own president declared that the NewsHour “is ours, and ours alone,” and further considering that the program receives millions of public dollars every year.

However, since 1994, the NewsHour has been produced and primarily owned by the for-profit colossus, Liberty Media. Liberty, which is run by conservative billionaire John Malone, owns the majority stake in MacNeil/Lehrer Productions – the entity that produces the journalistic content of the show. While other standalone public television projects are often produced by small independent production companies, the NewsHour stands out for being owned by a major for-profit media conglomerate headed by a politically active billionaire.

But now that ownership is about to change. According to an internal memo sent to staff by NewsHour’s founders and minority owners Robert MacNeil and Jim Lehrer, ownership of NewsHour will soon be transferred from Liberty Media to Washington, D.C.’s PBS member station, WETA.

I know – I have a public television project – there are all kinds of weird machines whirring within every sausage factory. But this split of an ostensible public good into partnerships with for-profit companies more resembles how/where democracy goes to die, if I can borrow from Pierce (And I can. Everyone can). Just look at the language MacNeil/Lehrer uses use to justify the need for an ownership change, proving you can tell yourself most anything.

And the point isn’t just the loss of a source once perhaps trusted that now should be applied only by trained cynical professionals. The realization, if that’s what it is, is that independent media outlets practically need to be hardcore believers to exist at all – despite the success of some, it’s a drag when the most important societal functions can only be left in the hands of the pure of heart and selfless of motive.

Image: 1970s PBS children’s series “The Electric Company.”

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Propa-NOVA?

Joe Romm details the curious case of the Koch-funded influence on PBS’ Nova (and a Smithsonian exhibit on climate change and human evolution) in the context of the PBS Ombudsman’s response of, “Wha?”

But not PBS ombudsman Michael Getler.  He seems to have no trouble whatsoever with David Koch, a leading funder of the anti-scientific climate disinformation campaign (and the anti-science Tea Party), funding an episode of the great science show Nova, which:

  • is an effort to greenwash Koch’s activities
  • just happens to whitewash the threat human-caused global warming

Getler ignores the first concern entirely, and his entire defense of Nova’s dubious entanglement with Koch is “As a viewer of what strikes me and a lot of others as a consistently first-rate program, I trust NOVA.”  The beauty of that defense is that it could apply equally well to essentially every PBS show.  Hey, they are all first rate programs, so what the heck are you listeners complaining about?

It is becomes very difficult to navigate the morality of rich billionaires funding things you like, like museums and opera houses, at the same time they’re bankrolling nefarious schemes to muddy the water on global climate change. They know it’s tender conundrum and maybe that’s why support the arts – as a sort of protection racket for their own hobby horses and political affinities. This is either cynical of them, or me for thinking it – but you have to ask yourself it’s better to be aware of the poisoning of your favorite wells or just to keep on lapping it up because it’s always tasted so good. But just because it’s hard to discern doesn’t mean you don’t have to do it.

As an example, and a pretty good one because it’s ostensibly about the royal family and mostly beyond the realm of my caring, I read this article about phone hacking by the British tabloids and, the take away is the depths of the corruption of which the Murdoch News Group avails itself. The extent to which they are connected to Scotland Yard and can afford to settle with complainants (who then sign non-disclosure agreements) and/or simply hire former government officials is profound. The side story about how the new Conservative PM will embark on a campaign to de-fund Murdoch’s UK competitor, aka the BBC, is also handsome bit of roughtrade. But again, good to know and better even to acknowledge that this kind of corruption goes on and some/many view it as a perfectly proper way to do business using everything at their disposal. Now you can’t say we didn’t tell you.

On a side note, you just read the 501th post.