If you can get beyond the extraordinary and expected CEO worship, there are worthy bags to unpack on the subject of Capitalism struggling with the language of climate change:
Confusing climate terminology has become commonplace among governments, and in some cases can even understate more far-reaching goals. Kelly Levin at the World Resources Institute found that many European countries say their goal is carbon neutrality, but digging in the documents reveals the target covers all greenhouse gases. California, which would be the world’s fifth-largest economy if it were a country, makes the same mistake.
“These are growing pains, as we translate the science into what it means for business and society,” said Ateli Iyalla, managing director of North America for CDP, a group advocating emission disclosures. “It’s important to use the right language and get the terminology right to send the right signals to the marketplace.”
Suspicion of implied deliberate obfuscation is warranted, so caveat lector always. A fixation on the marketplace, kicking the can as far out as it can be painlessly imagined deserves skepticism. But this struggle is admitting a chief flaw of capitalism, as a system seeking to right itself when solutions beg its very existence. As a system ideology, capitalism will not be able to completely reconcile its culpability without a commensurately profitable framing, it’s just an impossibility, a sine qua non of the entire, roll-up-your-pants, build-the-deck-higher mentality in the face of literal and figurative rising seas.
We can be interested in this struggle as an intellectual, artistic matter, yet parsing its ongoing circulation throughout financial systems and wealth management strategies it must be seen as an altogether different sort of reckoning: signal-sending, profit-guarding and bottom-line-feeding. Until mass audiences awaken to lead with solutions – changes in mindset, how we live and and move about, big finance will continue to lead from behind. It’s all they really know how to do, reinforcing an atmosphere in which it is highly incumbent on all to compare its track record with any new directions they are offering.
In early September 2008, I drove down to Charleston to visit a cousin who had recently suffered a terrible accident. Throughout the drive I listened to extended public radio reports on an evolving calamity: the collapse of Lehman Brothers financial services firm. The horror that the government was going to allow such a large firm to go under was decorated with the baroque gadgetry of terms that would become more familiar in the coming years: credit default swaps, subprime mortgage lending, tranches, CDOs. The gore and detail of the cover that had been constructed around scams and fraud at the broadest level was audible in the voices of interviewers and guests. There was a tinge of disbelief within their attempts to explain what these terms meant and how they had gotten us all (!) into so much peril. It was as close to 1929 as we had come and potentially far worse – so extensively had the giant vampire squid of financial engineering welded its tentacles to every sector. Housing, banking, investing, construction, debt, bonds… this is business America now, and every other activity is vulnerable to its caprice. It was the stretch run of a presidential election as well; one candidate tried to suspend the campaign, the other fortunately tried to hold things together.
We wish they were more rare. But just as rising wages are bad news for business(?) and solar most horribly spells doom for coal, word in the oil game is that consistent catastrophes are needed 