Changing the neighborhood

WITH all the courting, cajoling, promises of [decades of] tax breaks and free land and infrastructure upgrades that we see towns and localities using to persuade the tech giants to relocate in and resuscitate moribund burgs large, medium and small, it turns out we could all learn a thing or two from Berlin:

Campaigners in a bohemian district of Berlin are celebrating after the internet giant Google abandoned strongly opposed plans to open a large campus there. The US firm had planned to set up an incubator for startup companies in Kreuzberg, one of the older districts in the west of the capital.

But the company’s German spokesman Ralf Bremer announced on Wednesday that the 3,000 m2 (3,590 square-yard) space – planned to host offices, cafes and communal work areas – would instead go to two local humanitarian associations.

Bremer did not say if local resistance to the plans over the past two years had played a part in the change of heart, although he had told the Berliner Zeitung newspaper that Google does not allow protests to dictate its actions.

“The struggle pays off,” tweeted GloReiche Nachbarschaft, one of the groups opposed to the Kreuzberg campus plan and part of the “Fuck off Google” campaign.

Some campaigners objected to what they described as Google’s “evil” corporate practices, such as tax evasion and the unethical use of personal data. Some opposed the gentrification of the district, which might price many people out of the area.

As we see everywhere, gentrification is a tricky thing to fight off. It helps if you can summon the power to think well and high of yourself, to defend your neighborhoods from a position of strength. An earlier article this past May lays out it pretty clearly:

“I’m not saying [Google] don’t have to come here, but they have to realise they are part of something that is really frightening people … If such a big enterprise wants to join the most cool, the most rebellious, the most creative neighbourhood in Berlin – perhaps in Europe – then there must be a way they can contribute to saving the neighbourhood,” Schmidt says.

Bravi, Kreuzberg!

Image: Author photo, Brandenburg Tor

Running on Air

If you are watching the NAT&TCAA basketball tournament, you’re seeing a lot of swanky car commercials, especially for upper high-end models from Benz and BMW. The one above is for some super duper 2014 model that you can’t buy yet, and probably can’t afford at all, but it makes the case underscored by the ads punctuating breathless timeouts between the basketball action: dramatic innovations in styling for an utterly archaic propulsion system.

Nothing has changed in the way these amazing chariots propel themselves down the asphalt. Exotic wood inlay on the dashboard? check. 19-speaker surround sound? you bet. HD reverse cameras so you don’t have to turn around to back down the magisterial driveway? Available even in the cheap-O models, nowadays.

Do we think about the fact that the fuel they use and that fuel’s effects on the world remains exactly the same, even with all of the fantastic engineering available?

The fact is it’s easy not to think about this, to nod along with incremental MPG stats while we drool over the nice lines and sleek interiors. But this news from Peugeot made me think about it:

In January, Peugeot announced that it had developed a car that ran on air. It officially launched the Hybrid Air vehicle to the world at the Geneva motor show this month, and revealed that it would be in production by 2016. The car did not solely run on air, of course; the new technology was twinned with a petrol engine. But Peugeot believed that it had significant advantages over battery-powered electric hybrids, such as a Toyota Prius. Their cars would be cheaper to buy, for a start, and extra savings would come from a fuel economy of around 81 miles per gallon.

So what has MB and the ultimate driving machinists been doing this whole time? Makes you wonder.