Lying to get to the Truth

It’s something we are not nearly smart enough to do, but some do believe they are sufficiently clever.

So apparently Greenpeace devised a fake website, twitter stream, video and accompanying ad campaign to bring to light everything Shell isn’t yet doing (but is prepared to do) in the Arctic. There are several problems with this, laid out here:

The first one is that I don’t think portraying Shell as inept is a very wise choice. If they wanted to influence public opinion, I suspect they’d pay decent money and get someone who knows what they’re doing to manage a new ad campaign and run a Twitter account. If they’re not doing that, it’s because the general public is not currently the target audience for their PR budget. But when we are, trust me: it will be a competent effort. If we’re only braced for buffoons and clowns, they’ll succeed at whatever spin they’re trying to convey.

The second, larger problem, is that Greenpeace lied to us. This wasn’t a nod-and-a-wink parody; this was a dedicated effort to deceive. They played the public for patsies and herded them like sheep. That kind of contempt for the people whose support (financial and otherwise) they need is inexcusable. For me, it puts them in a box with people like Bush and Blair, who were also flexible with the truth for the greater good.

Yes, people are very amused by the Yes Men. But adding to the general inventory of cynicism with your own disinformation campaign only lowers the value of accurate information that much further, which makes the work of Shell et al all the easier.

The boring and uncomfortable reality is that we have to be more truthful than ever about the effects of climate change and stop trying to filter it through ideas gauged to simultaneously make us feel better. Fossil fuel extraction companies are apathetic enough as it is – and attempting to shame or embarrass them through elaborate ruses only discredits the opposition and muddies the rising tides. They have no shame and cannot be embarrassed, only impacted by lower profit margins.

People already don’t know what to think because of the years of sophisticated, high gloss disinformation propelled at blinding speeds. Allowing any more vestiges of credibility to slip away intentionally is stupid and unforgivable.

And fortunately for the fossil fuel industry, sincerity already has the least currency imaginable. Think of everything it takes to keep this system in place. If you consider how difficult it would be to get millions of people to buy monster trucks that get <10 mpg and commute 50 miles to work each way each day, we’re talking at least a concerted effort, if not the addition of some magic potion. Don’t make it easier to go down.

To Speak from Memory

I’ve done this before but, I saw this new book on Montaigne’s essays mentioned and it was sufficient to remind me that these essays are never a bad way to invest a few minutes. I happened upon the complete set at a yard sale about six years ago and keep one volume at hand at all times (~). Best $20 I may have ever spent, or at least up there.

Apropos of our current times, here’s one from Book the First, Chapter IX called Of Liars:

There is not a man living whom it would so little become to speak from memory as myself, for I have scarcely any at all, and do not think that the world has another so marvellously treacherous as mine. My other faculties are all sufficiently ordinary and mean; but in this I think myself very rare and singular, and deserving to be thought famous. Besides the natural inconvenience I suffer by it (for, certes, the necessary use of memory considered, Plato had reason when he called it a great and powerful goddess), in my country, when they would say a man has no sense, they say, such an one has no memory; and when I complain of the defect of mine, they do not believe me, and reprove me, as though I accused myself for a fool: not discerning the difference betwixt memory and understanding, which is to make matters still worse for me. But they do me wrong; for experience, rather, daily shows us, on the contrary, that a strong memory is commonly coupled with infirm judgment. They do, me, moreover (who am so perfect in nothing as in friendship), a great wrong in this, that they make the same words which accuse my infirmity, represent me for an ungrateful person; they bring my affections into question upon the account of my memory, and from a natural imperfection, make out a defect of conscience. “He has forgot,” says one, “this request, or that promise; he no more remembers his friends; he has forgot to say or do, or conceal such and such a thing, for my sake.” And, truly, I am apt enough to forget many things, but to neglect anything my friend has given me in charge, I never do it. And it should be enough, methinks, that I feel the misery and inconvenience of it, without branding me with malice, a vice so contrary to my humour.

However, I derive these comforts from my infirmity: first, that it is an evil from which principally I have found reason to correct a worse, that would easily enough have grown upon me, namely, ambition; the defect being intolerable in those who take upon them public affairs. That, like examples in the progress of nature demonstrate to us, she has fortified me in my other faculties proportionably as she has left me unfurnished in this; I should otherwise have been apt implicitly to have reposed my mind and judgment upon the bare report of other men, without ever setting them to work upon their own force, had the inventions and opinions of others been ever been present with me by the benefit of memory. That by this means I am not so talkative, for the magazine of the memory is ever better furnished with matter than that of the invention. Had mine been faithful to me, I had ere this deafened all my friends with my babble, the subjects themselves arousing and stirring up the little faculty I have of handling and employing them, heating and distending my discourse, which were a pity: as I have observed in several of my intimate friends, who, as their memories supply them with an entire and full view of things, begin their narrative so far back, and crowd it with so many impertinent circumstances, that though the story be good in itself, they make a shift to spoil it; and if otherwise, you are either to curse the strength of their memory or the weakness of their judgment: and it is a hard thing to close up a discourse, and to cut it short, when you have once started; there is nothing wherein the force of a horse is so much seen as in a round and sudden stop. I see even those who are pertinent enough, who would, but cannot stop short in their career; for whilst they are seeking out a handsome period to conclude with, they go on at random, straggling about upon impertinent trivialities, as men staggering upon weak legs. But, above all, old men who retain the memory of things past, and forget how often they have told them, are dangerous company; and I have known stories from the mouth of a man of very great quality, otherwise very pleasant in themselves, become very wearisome by being repeated a hundred times over and over again to the same people.

(…)

It is not without good reason said “that he who has not a good memory should never take upon him the trade of lying.” I know very well that the grammarians—[Nigidius, Aulus Gellius, xi. ii; Nonius, v. 80.]— distinguish betwixt an untruth and a lie, and say that to tell an untruth is to tell a thing that is false, but that we ourselves believe to be true; and that the definition of the word to lie in Latin, from which our French is taken, is to tell a thing which we know in our conscience to be untrue; and it is of this last sort of liars only that I now speak. Now, these do either wholly contrive and invent the untruths they utter, or so alter and disguise a true story that it ends in a lie. When they disguise and often alter the same story, according to their own fancy, ’tis very hard for them, at one time or another, to escape being trapped, by reason that the real truth of the thing, having first taken possession of the memory, and being there lodged impressed by the medium of knowledge and science, it will be difficult that it should not represent itself to the imagination, and shoulder out falsehood, which cannot there have so sure and settled footing as the other; and the circumstances of the first true knowledge evermore running in their minds, will be apt to make them forget those that are illegitimate, and only, forged by their own fancy. In what they, wholly invent, forasmuch as there is no contrary impression to jostle their invention there seems to be less danger of tripping; and yet even this by reason it is a vain body and without any hold, is very apt to escape the memory, if it be not well assured. Of which I had very pleasant experience, at the expense of such as profess only to form and accommodate their speech to the affair they have in hand, or to humour of the great folks to whom they are speaking; for the circumstances to which these men stick not to enslave their faith and conscience being subject to several changes, their language must vary accordingly: whence it happens that of the same thing they tell one man that it is this, and another that it is that, giving it several colours; which men, if they once come to confer notes, and find out the cheat, what becomes of this fine art? To which may be added, that they must of necessity very often ridiculously trap themselves; for what memory can be sufficient to retain so many different shapes as they have forged upon one and the same subject? I have known many in my time very ambitious of the repute of this fine wit; but they do not see that if they have the reputation of it, the effect can no longer be.

Money to Buy Mediocre Lies

Not even the best money can buy, but kinda middling ones.

The extent to which lying is an operative political strategy in your lifetime, of your government, by your representatives, cannot be overstated or stated often enough. Even if you think you know this, You don’t. And if you don’t know Frank Lutz is, John Chait reminds you:

Luntz’s latest memo advising Republicans on how to fight financial reform,obtained by Sam Stein, is a classic of the genre. The unstated argument of the memo is that, being determined to oppose legislation that most Americans support, Republicans should simply pretend they are arguing against something completely different. Luntz makes it clear that the public demands reform. “You must be on the side on change,” he writes. “Always.” (There is no pretense anywhere in Luntz’s paper that Republicans do, or even should, have a reform plan of their own.)

He likewise insists Republicans never call the reform bill “reform”: “It’s not ‘reform.’ This is not a reform bill. It is the ‘Stop the Big Bank Bailout bill.” Of course, Luntz does not try to explain why the reform bill is not reform. Indeed, his paper is entitled, “The Language of Financial Reform.” It calls to mind the French absurdist Rene Magritte’s painting of a pipe, labeled, “This is not a pipe.”

And we’ve been there before, of course. But then again, we thought we remembered about lying.

Innovative Deception

via Yglesias, the folks who makeup the political opposition to the climate bill have been working nights and weekends, but luckily they’re not coming up with much:

Seven months after first trying to re-brand congressional climate change legislation as an “energy tax,” Senate Republicans were back at it today with a new report and op-ed that attempts to expose the climate bill as a “$3.6 trillion gas tax.”

Sens. Kay Bailey Hutchison (R-TX) and Kit Bond (R-MO) gathered outside the Capitol today, flanked by aides wearing black stickers imprinted with the slogan “CAP & TRADE = GAS TAX,” to promote a new report [PDF] that presents their “gas tax” assertions.

There’s plenty of reasons at the link why this re-branding is lame, wrong and just might work (hey, there’s  slogan!). But holy Chateau D’ what If, batman, what if that proposition was granted? That even though the numbers don’t support it, what if the climate bill was construed as a gas tax ( you know, the gas tax that’s actually needed)? Now, Bailey, Hutchinson et al are doing it simply on the basis of knowing that Amur’cans will reject any tax out of hand, especially a gas tax. But, and this is where we could really use the guile of Edmond Dantes, the only way we’re going slip the chains of present usage and wastage is if the price of energy – and the cost of wasting it – goes up. Land use and urban planning will follow, not lead, this curve. So their ploy might be doubly-ingenious, and may be we protest too much by rejecting it out of hand. Look at the arc of the health care bill; can the lies permeate and end up producing a stronger bill?