World world

A theme park, opening soon along the gulf coast of Arkansas, promises visitors – and investors – more than just memories and a fun time with family.

Luring adventurers to the Land of All Time-themed playground, guests enjoy lily pad accommodations floating throughout the 38-square-mile park, on water and undulating, recycled “terrain.”

“It all started here – everything is from the closed loop, after all. So we just call it all natural,” said Stan Brimmingway, mastermind of the park and keeper of its honorary specimens. Modestly dressed in a smart Tyvex onesie, Stan pets a miniature bull before shepherding the creature back to its keeper. “Back when land was still bought and sold, people were fine with trading money for all of this,” he said and gestured broadly. “So we were glad to just get as much as we could – people thought they were losing land, but look at that view. The water is so much more alluring when its closer to the mountains anyway.”

And it’s unmistakable. A kind of Mediterranean vista, nestled in the Ozark foothills. Whether technology saved this landscape or invented it, it has definitely changed. “And that’s not new – and kinda the point,” Brimmingway said with a glint of enthusiasm not entirely absent of P.T. Barnum. “What is fitness after all other than the result of the effort it takes you to do normal things – otherwise it can be really hard to see this.”

Impossible, he means. Living in a moment most often means being defined by it. Unless you can imagine the Land of All Time, seeing today in context can be simply too much work. But that’s where the park comes in.

“It’s true that we brought ourselves to this place – totally our fault,” he said. “But imagine a glacier sitting on New York, or the invention of writing 3,500 years ago.” His voice trails off, galloping after his ow, quite visible sense of wonder.

“The thing about this is, it’s not only possible. It all happened. Check it out.”

Lying to get to the Truth

It’s something we are not nearly smart enough to do, but some do believe they are sufficiently clever.

So apparently Greenpeace devised a fake website, twitter stream, video and accompanying ad campaign to bring to light everything Shell isn’t yet doing (but is prepared to do) in the Arctic. There are several problems with this, laid out here:

The first one is that I don’t think portraying Shell as inept is a very wise choice. If they wanted to influence public opinion, I suspect they’d pay decent money and get someone who knows what they’re doing to manage a new ad campaign and run a Twitter account. If they’re not doing that, it’s because the general public is not currently the target audience for their PR budget. But when we are, trust me: it will be a competent effort. If we’re only braced for buffoons and clowns, they’ll succeed at whatever spin they’re trying to convey.

The second, larger problem, is that Greenpeace lied to us. This wasn’t a nod-and-a-wink parody; this was a dedicated effort to deceive. They played the public for patsies and herded them like sheep. That kind of contempt for the people whose support (financial and otherwise) they need is inexcusable. For me, it puts them in a box with people like Bush and Blair, who were also flexible with the truth for the greater good.

Yes, people are very amused by the Yes Men. But adding to the general inventory of cynicism with your own disinformation campaign only lowers the value of accurate information that much further, which makes the work of Shell et al all the easier.

The boring and uncomfortable reality is that we have to be more truthful than ever about the effects of climate change and stop trying to filter it through ideas gauged to simultaneously make us feel better. Fossil fuel extraction companies are apathetic enough as it is – and attempting to shame or embarrass them through elaborate ruses only discredits the opposition and muddies the rising tides. They have no shame and cannot be embarrassed, only impacted by lower profit margins.

People already don’t know what to think because of the years of sophisticated, high gloss disinformation propelled at blinding speeds. Allowing any more vestiges of credibility to slip away intentionally is stupid and unforgivable.

And fortunately for the fossil fuel industry, sincerity already has the least currency imaginable. Think of everything it takes to keep this system in place. If you consider how difficult it would be to get millions of people to buy monster trucks that get <10 mpg and commute 50 miles to work each way each day, we’re talking at least a concerted effort, if not the addition of some magic potion. Don’t make it easier to go down.

Greenface vs. Peacebook

It seems a little much.

Social networking giant Facebook has been taking heat from enviros recently for its decision to site a massive new data center in Prineville, Ore. The issue? Pacific Power, the utility that serves Prineville,gets most of its power from coal, the enemy of the human race. Greenpeace International has started a Facebook group opposing the move.

But as Roberts points out, it’s the movement of the societal norm needle against/away from coal that’s the key here. Coal sucks and is doing some very terrible, long term damage the longer we use it. But we have quite a lot of it and it’s cheap – the perfect storm for planetary self-extortion. We’d like to change but we can’t afford to. We hedge about its effects on the future as a way of making ourselves feel better, but this ploy does absolutely nothing for long term self-preservation. It’s not a ploy in that direction at all, but a psychological ameliorative. Until somebody does something.

Big manufacturers can’t envision a way to replace the trainloads of coal flowing into their plants each day, so they do nothing. The government hasn’t found the courage to begin to discourage coal usage and/or incentivize clean energy on a grand scale. So what to do? One thing: you might begin to castigate, ridicule and generally create negative PR buzz on the coal front for the entities who are effected by such things. It’s weak, I’ll admit. But we already make all kinds of small decisions like this that re-enforce the status quo on energy consumption, and there are and will be that many more that will have to be reckoned with – or ignored on the basis that nothing can be done – to begin to effect change.

If it’s going to happen.