When we live as though certain things do not matter, we should not be surprised at the result. What do you have to learn from beauty? From the essay by Roger Scruton:
Those thoughts return us to my earlier argument. We can see the modernist revolution in the arts in Greenberg’s terms: art rebels against the old conventions, just as soon as they become colonised by kitsch. For art cannot live in the world of kitsch, which is a world of commodities to be consumed, rather than icons to be revered. True art is an appeal to our higher nature, an attempt to affirm that other kingdom in which moral and spiritual order prevails. Others exist in this realm not as compliant dolls but as spiritual beings, whose claims on us are endless and unavoidable. For us who live in the aftermath of the kitsch epidemic, therefore, art has acquired a new importance. It is the real presence of our spiritual ideals. That is why art matters. Without the conscious pursuit of beauty we risk falling into a world of addictive pleasures and routine desecration, a world in which the worthwhileness of human life is no longer clearly perceivable.
The paradox, however, is that the relentless pursuit of artistic innovation leads to a cult of nihilism. The attempt to defend beauty from pre-modernist kitsch has exposed it to postmodernist desecration. We seem to be caught between two forms of sacrilege, the one dealing in sugary dreams, the other in savage fantasies. Both are forms of falsehood, ways of reducing and demeaning our humanity. Both involve a retreat from the higher life, and a rejection of its principal sign, which is beauty. But both point to the real difficulty, in modern conditions, of leading a life in which beauty has a central place.
Read the whole thing, especially the bit between the lines. Unfortunately, kitsch represents the ultimate in sustainability. Fortunately, remedies abound.