Ringing the Ball with the Basket

This is kind of funny, in that name-a-venture-with-a-word-for-something-that-needs-a new-name kind of way:

At SmartPlanet.com, you will find thought-provoking progressive ideas on diverse topics that intersect with technology, business, and life, and matter to the world at large. Whether you are making technology decisions for your business, or eco-conscious decisions for your home, SmartPlanet.com will give you the 360° coverage you need to feel informed and connected to the news and information that matters to you.

via. So maybe we’re past green, or at least that’s what CBS interactive intends. A bit amazing they use the word ‘progressive,’ but at this point it’s pretty bankable that no one remembers Eugene Debs. Which is too bad. But whatever we call it, the self-preservation impulse remains and we’re marooned among our choices. Watching whatever passes for Madison Avenue these days try to get past that (Think: the 2009 IBM campaigns) could be amusing, but for the fact that the joke’s likely on us – as that kind of innovation is what passes for innovation at present. Well, that and Avatar.

Kinda reminds me of a book I once found at a third-hand store. It had been re-covered by a library somewhere at some point, like they do with trade paperbacks, and on the binding instead of the title was just the word TITLE.

Yes, it’s sitting in my house, on board un-labeled SHELF.

Damn you, Gabriel Garcia.