A red future or a green mist, the language of color is local.
The Duluth, Georgia-based company has an as-yet small presence in China, but Richenhagen believes the world’s No. 3 maker of tractors, combines and other farm equipment has one big advantage versus world No. 1 Deere & Co (DE.N) when it comes to cracking open that market. Around the world, Deere’s wide range of farm machines stand out for their bright green hoods.
“We have a competitive advantage compared to some of our colleagues,” Richenhagen said at the Reuters Manufacturing and Transportation Summit in Chicago. “Green is a very bad color in China.”
Specifically, green is associated with adultery — wearing a green hat is a way a man could signal that his wife had cheated on him.
“Red is the color of luck. And therefore we will go there with Massey-Ferguson,” which uses red hoods on its tractors, said Richenhagen, who comes from Germany.
Good to know. Just goes to show how much you can over-estimate and choose poorly, well or with luck. But not usually so awesome. Ly.
And speaking of business-as-usually, we turn to Russia Today (doesn’t everybody?) to see what’s going on in the Golfo de México.
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