It’s a bit of a misnomer, but amid the sexy starlets, wacky animals and wacky adorable kids – oh, and farmers – hawking all kinds of beer and chips and cars and sandwiches, there was very little green-shaded buying cover. This could mean several things:
1) we’ve finally reached a sustainable level of everything – from renewable fuels to mass transit and locally grown [and consumed] food.
2) we’ve reached the point where there is not even the need for greenwashing anymore; the trend is over and we will continue as before, without even the conceit of change or its need.
3) we’ve entered a new realm of hyper-expensive spectacle advertising. This is the God and the devil realm, where even the military is a puppet controlled by heart strings in service to selling Jeeps.
Far more shameless than the cartoon renderings of routes out of planetary peril, (3) actually leaves me feeling soiled with a new brand of sinister. So I guess that’s something.