So… innocently checking the NYT media decoder blog and the top two three of the top four stories are about the advertaiment process unfolding before our eyes. They’re not about this per se, because that would maybe be like a story on the circumscribed movements of the second hand, but
Such sponsorship agreements — known as branded entertainment, content marketing and native advertising — are becoming common on Bravo, part of the NBCUniversal Cable Entertainment division of NBCUniversal. And as the channel plans its programming lineup for 2013-14 during what is called the upfront season, more sponsorships that integrate advertising into shows are planned.
“I am not against ads in general,” said Till Faida, a managing director of the project, “but I am just annoyed by the current state of ads. I have worked in online marketing — I just thought ads could be so much better.”
While still receiving donations from users, the project now also negotiates deals with large Web sites that run unobtrusive ads to be “white-listed” and thus not automatically blocked by the program. (A recent deal, whose financial terms were not disclosed, granted such status to the social news site Reddit.)
add to that the recent stories about buzzfeed and heed: much like people making money simply off of money, the mining of what ‘content providers’ think you want to read or will click on and the re-packaging of that as ‘news’ or ‘headlines’ or ‘things you should know’ or whatever is vastly afoot. Think of this as a PSA and not at all news, but this phenomenon has a slow creep, just like the touting of innovation and such in high production-value TV advertising that we get accustomed to over time but is increasing really about nothing at all.
Just remember, people write books. Be firm about what enters your noggin.
Update: Lou-weeze. Parody, we hardly knew ye.