When I started writing this blog back in 2008, it included no small measure of wise-acre impatience with how green sustainability was quickly becoming just another fashion in marketing trend. Sure, ‘sustainable’ is an unimaginably low bar, but it had a kind of odd staying power – people though they understood it, even if they ignored it. Maybe it allowed them to ignore the greater crisis, so thoroughly did it couch the entire concept in ‘meh’. Why be alarmed? You/they didn’t come up with an alarming word. Sustainable. It seemed to infer, ‘We’ve got plenty of time.’
Well, now that the alarm has taken the shape of an iridescent human, it has brought with it a slew of other factors that must be ignored first, before we get back to ignoring the great existential thing we’ve been trying to ignore all along. Excusing and thus normalizing racism, sexism, homophobia, classicism, fascism and treason have now re-presented as the ante quod nihil of dealing with any of this planetary crisis business.
Remember, T
ides,
global warming is a hoax.
Exemplary measures,
equaling at most
a dollop
of time. Before we wade and watch.
Instead of just watch.