Since this is what goes, anything goes. Raising questions about what we were led to believe – no, an after-the-fact description in place of an assessment is not one. It’s a critique, disassociated and casually thoughtless. And all the while confirming that anyone can just do anything and… wait a minute: who is the nihilist here? Oh. The advertising company
The Wikimedia Foundation released a statement asserting that North Face and the ad agency behind the campaign, Leo Burnett Tailor Made, had “unethically manipulated Wikipedia” and “risked your trust in our mission for a short-lived marketing stunt.”
“Wikipedia and the Wikimedia Foundation did not collaborate on this stunt, as The North Face falsely claims,” the statement read. “When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry.”
And then ‘Brought to you by’ declares they will commit to ‘ensuring their teams and vendors are better trained on the site policies,’ though of course they did not say they are committed or when they would be. Until then, and perhaps for some time afterward, we should remain vigilant about what we are led to believe.