Adultery and Green Tractors

A red future or a green mist, the language of color is local.

The Duluth, Georgia-based company has an as-yet small presence in China, but Richenhagen believes the world’s No. 3 maker of tractors, combines and other farm equipment has one big advantage versus world No. 1 Deere & Co (DE.N) when it comes to cracking open that market. Around the world, Deere’s wide range of farm machines stand out for their bright green hoods.

“We have a competitive advantage compared to some of our colleagues,” Richenhagen said at the Reuters Manufacturing and Transportation Summit in Chicago. “Green is a very bad color in China.”

Specifically, green is associated with adultery — wearing a green hat is a way a man could signal that his wife had cheated on him.

“Red is the color of luck. And therefore we will go there with Massey-Ferguson,” which uses red hoods on its tractors, said Richenhagen, who comes from Germany.

Good to know. Just goes to show how much you can over-estimate and choose poorly, well or with luck. But not usually so awesome. Ly.

And speaking of business-as-usually, we turn to Russia Today (doesn’t everybody?) to see what’s going on in the Golfo de México.

The Path to Dominance

World dominance, that is. For China:

The main challenge from the world’s new industrial superpower is not that it will continue to use the dirty, old technologies of the past, but that it will come to dominate the new, clean, green ones of the future. 

As developed nations fail to put an adequate price on carbon, and thus to stimulate clean-technology development themselves, they risk handing market supremacy to the rival they most fear. Indeed, it could even be hypothesized that China’s blocking of agreement on rich-country emission targets in Copenhagen was intended to hold back the development of cleantech by its Western rivals.

An interesting question for business minds, at least. Business/finance/economic growth thinking – that drives investments in infrastructure, engineering and technology, not to mention general promotion of cultural shifts – has been consistenty wrong about the solutions to climate change. There’s a reason business interests – so-called – keep being on the wrong side of this issue. What exactly is the challenge that is being misunderstood? At its best, enterprise sees opportunity everywhere, even in threats. Check out the tone of the recent proceedings in Copenhagen. When has such an opportunity seemed like such a threat?

And remember: we’ve got quite a record in the face of really big challenges – 9/11 (Iraq did it?), the Soviet threat (from a rusting, empty shell of a superpower?). And while much of this ignorance might have been purposeful, it doesn’t make it look any less stupid in hindsight – though nothing will compare with even the middling scenario of irreversible environmental devastation that will result from doing nothing about climate change out of some affinity for cost-benefit analyses. Talk about stupid. In other scenarios we’d apply for a patent.

So this is the double-whammy for the world’s leading economy. If we [still] want to become something other than the world’s leading army, there must be serious improvement in geo-political business understanding. As the article points out, even Little Tommy Friedman gets this (which, I admit might normally undermine the reality. But not this time.) From a frantic, stock/futures market perspective, what happens in the next couple of years will determine if the U.S. and American companies will be competitive in clean energy development in the decades to come – or whether we will be colonized by Chinese solar and wind companies like the Chinese were with soft drinks, cell phones and fast food brands.

What happened to all that ruthlessness?

Solar Eclipse

As seen from Yinchuan. Newscom/SIPA photo, via TPM

The Path of Totality

At sunrise on July 22, 2009, (the evening of July 21 PDT), the moon’s umbra—the cone-shaped part of the moon’s shadow—will fall on India’s Gulf of Khambhat. The shadow will sweep across Asia and the South Pacific before leaving the earth near the Marshall Islands about 3½ hours later. The path of totality will cover a distance of approximately 9,500 miles (15,200 km). The maximum duration of totality is an exceptionally long 6 minutes and 39 seconds, which will come while the shadow is over the Pacific.

Talk about your open source entertainment.

The coming war of words (hopefully just that) over who is being green and who isn’t

China hits back at US criticism on human rights after the US needles China with human rights criticism, China responds with Human Rights Record of United States in 2008. From its preface: “As in previous years, the [United States’] reports are full of accusations of the human rights situation in more than 190 countries and regions, including China, but mention nothing of the widespread human rights abuses on its own territory.”

From Metafilter.

Ongoing and, as much as it has reached a few crisis flash points in the past, we’re largely aware of it and how to use it to our advantage, as are our 700 million Chinese brothers. But how long before these kinds of international conflicts extend to greenhouse gas emissions? Shouldn’t we lay in some provisions, keep some powder dry, as the sayings go? What would any of that mean?

One reason the Kyoto Protocol was rejected by the US government after being widely ratified worldwide was that it would have forced on us measures to curtail emissions whereas other countries would be able to continue developing/polluting for a while, putting the US at a competitive disadvantage, yada yada. But… what if we began preparing for these days as if they might well come, when we have open conflict with China about carbon emissions?

A further, really nasty question while I’m at it – what will be the Tiananmen Square  of the battle to wrest control of out-of-control greenhouse gas emissions? And to which nation/system will it seed political advantage? Note: (this does not automatically assume that said political advantage from 1989 democracy demonstrations in Beijing accrued in the direction of anyone other than CNN).

You’d be right to ask what we/they might do to lay a few cobblestones on the high road? Mandate and subsidize solar roofing materials for all? Incentivise train taking? Look for ways to flatten out and reduce overall demand for power and energy? Pan really way out and see this not as a conflcit but an opportunity for cooperation and collaboration? Whoa… eyes… blurry.

Inquiring minds should want to know.

The coming war of words (hopefully just that) over who is being green and who isn’t

China hits back at US criticism on human rights after the US needles China with human rights criticism, China responds with Human Rights Record of United States in 2008. From its preface: “As in previous years, the [United States’] reports are full of accusations of the human rights situation in more than 190 countries and regions, including China, but mention nothing of the widespread human rights abuses on its own territory.”

From Metafilter.

Ongoing and, as much as it has reached a few crisis flash points in the past, we’re largely aware of it and how to use it to our advantage, as are our 700 million Chinese brothers. But how long before these kinds of international conflicts extend to greenhouse gas emissions? Shouldn’t we lay in some provisions, keep some powder dry, as the sayings go? What would any of that mean?

One reason the Kyoto Protocol was rejected by the US government after being widely ratified worldwide was that it would have forced on us measures to curtail emissions whereas other countries would be able to continue developing/polluting for a while, putting the US at a competitive disadvantage, yada yada. But… what if we began preparing for these days as if they might well come, when we have open conflict with China about carbon emissions?

A further, really nasty question while I’m at it – what will be the Tiananmen Square  of the battle to wrest control of out-of-control greenhouse gas emissions? And to which nation/system will it seed political advantage? Note: (this does not automatically assume that said political advantage from 1989 democracy demonstrations in Beijing accrued in the direction of anyone other than CNN).

You’d be right to ask what we/they might do to lay a few cobblestones on the high road? Mandate and subsidize solar roofing materials for all? Incentivise train taking? Look for ways to flatten out and reduce overall demand for power and energy? Pan really way out and see this not as a conflcit but an opportunity for cooperation and collaboration? Whoa… eyes… blurry.

Inquiring minds should want to know.