Within the idea of adapting to a 2 or 3 degrees warmer world, there will be a certain level of non sequitur that, beyond its potential value as a literary/comedic device, we’ll also have to become accustomed. Along the lines of

Better Sunscreen

but also

Collecting, chopping wood for heat in winter

I think this choice bit of illogic is, er, adaptable, from a different point made by Yglesias:

it’s clear that Gutenberg’s invention of the Movable Type printing press was a transformative moment in human technological progress. It changed everything. And yet if you try to take a rigorous look at the economic statistics, it doesn’t show up. It’s invisible. There was no sustained increase in material living standards associated with the printing press. Or with clockmaking. Or with the sextant or the barometer or the reflecting telescope. Indeed, in terms of sustained increases in per capita living standards all the scientific and technical innovations of the 16th and 17th centuries produced absolutely nothing.

It’s the old constant increase in material living standards (by which we judge everything)  vs. survival gambit. Before we can build profit and progress into innovations like solar roofing and light, electric cars, we’ll need to view them first as just things we need to get by. Really need.