Dark Green

Cue the rollout for the new Lexus Wagon:

Lexus is embarking on one of the largest marketing campaigns in the brand’s history to launch this new vehicle. The multi-faceted campaign, which breaks today, features pioneering computer-generated imagery (CGI). Only the interior shots are real time video.

Our favorite of these shows tree-lined pedestrian promenades opening into tree-lined avenues as the car nears them. The city opens before you as you drive through in a scene seemingly inspired by the imaginative film Inception. Actor and best-selling author Hill Harper appears in the spot and provides the voiceover. He declares the CT to be, “Just what you need to forge your own path.”

Okay. 42 mpg, got it. presumptuous Green attitude: slightly offensive, but okay. Wedding the the conservation mindset with “enrich, empower, escape” triumvirate was always going to be entertaini- oh crap:

They have also joined forces with Microsoft in an entertainment series entitled, Fresh Perspectives. The documentary series focuses on six artists, each commissioned to create three original pieces in 24 hours, inspired by the themes of Enrich, Escape and Empower.

Why does ‘entertainment series’ sound so purposefully euphemistic, like something one would be subjected to in a prison camp?

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