IKEA names all its products to make stuff seem cute, but then they’re telling you, “You’re not really attached to this, are you crazy?” They’re getting you to laugh at and make a mockery out of the idea of durability. They make durability seem like an old-fashioned, passé idea. And it works. I think it’s really juvenilizing: “Oh, come on, you want a new toy. You always want a new toy.”
Particularly in the marketing of cell phones. You have a cell phone that works really well for you, and then you have a friend who has a cooler one, and you want it. That’s kind of 4-year-old behavior. When you have 3- or 4-year-olds, they want the new shiny thing. But as you get older and a little more mature—and I don’t mean 50, I mean 16 or 17—you learn that that’s not what it’s about. It’s about what works for me. Marketers obviously don’t want you to think that. In the case of the cell phone, they assume you’re going to use it for a year or less, and it’s not durable. Even if it is, they assume you’re going to junk it. I say, “Screw them!” If it works for you, hang on to it. Don’t buy into that, because basically, it’s all about them making a profit. It’s not about you and what you really want.
Progressive, Scandinavian company drugging us with disposable goods. Who can you trust?