in communications, that is. Whether it’s their own supply chain and carbon footprint liabilities or those of thier clients, it seems that what green means has begun to have an impact on the advertising and marketing industry other than as a must-have trend. Here’s a video from Advertising Age, with Don Carli from the Institute for Sustainable Communication saying some smart things about… sustainability.
Sustainability as an ‘actual marketing strategy for growth’ is still a contradiction to my ears; but even as practiced by W*lmart, the savvy it portends will eventually boil down to a small playing field whereupon we witness, via pay-per-view, the cage match featuring a closed system vs. messaging. The closed system will prevail and then the whole cycle will begin again with the closed system as the premise – which will change the meaning of the terms actual, marketing, strategy and growth. Then things might get interesting.
Comments are closed.