Incoming, via Doug at BJ. So the NYT takes a hit out on Tesla Motor Company, but the Tesla says, “Not so fast:”
Data released by Tesla Motors late Wednesday night directly contradicts a damning review of the automaker’s Model S sedan by The New York Times.
Tesla claims the data, pulled directly from the electric sedan’s on-board computer, proves that New York Times reporter John M. Broder never completely ran out of energy during his extended drive of the Model S, despite his account to the contrary.
Broder’s trip in the Model S began outside of Washington, D.C., ran up to Norwich, Connecticut and then down to Milford, Connecticut over the course of two days. The drive was intended as a way to evaluate Tesla’s newly installed Supercharger stations, which allow Model S owners to top off their batteries for free at solar-powered charging stations lining major thoroughfares along the east and west coasts.
Building batteries is hard; building businesses that purvey renewable transportation options, harder still. I’m not sure who is right in this instance, but conventional wisdom against cars that do not run on legacy energy will be hard to overturn. There’s always an easy story for an editor to assign – show how it doesn’t really work. Not until they appear in a novel where the lads take a cross-country jaunt in an EElectric Buick will the tide even begin to turn. I wonder if horses worked the same media advantages against the Model T.